Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts. About Folloze.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What can be done to change this?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. When designing your ad campaigns, use intent and engagement data to ferret out the accounts that are most likely to become pipeline opportunities and closed/won business. That’s music to our ears at Demandbase.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. Where intent signals are set, content developed, and buyer interaction is designed not solely on the basis of what is good for marketing. But designed and implemented on the basis of what is good for the buyer. .

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

DemandBase

JUNE 9, 2020

Demandbase is teaming up with Drift to offer you our two certifications in ABM (Foundations and Advanced) and their Conversational Marketing certification for FREE. Demandbase ABM Certification. They’re designed to get marketers and sales professionals up-to-speed on ABM best practices quickly. Mind-blowing.

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Account Based Marketing ABM Course Conversion 72

The Point

AUGUST 25, 2020

To better help our clients plan, design, operationalize, and scale their ABM strategies , the team at Spear developed a workbook designed to assist companies in assessing their ABM readiness. Filling those gaps will make you better prepared to reap maximum benefit from a fully-deployed ABM strategy.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Each part is designed to empower your marketing strategy, focusing on a specific part of the account-based journey, from identifying and attracting your key audiences to measuring your performance.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. We plan all year for this event and make sure we forecast for it in our quarterly plans.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

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DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

MAY 31, 2023

Pay attention to design and aesthetics: Visual appeal plays a crucial role in capturing attention and making a lasting impression. Invest in high-quality design, engaging visuals, and consistent branding that aligns with your message and values. Use storytelling techniques to communicate your brand’s values, vision, and impact.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Engagio

JANUARY 20, 2024

Mary also offers advice on organizational design, empowering teams, and shifting from outreach emails to more holistic buyer engagements. ” For more insights like these, check out Demandbase Central, our collection of the best resources on B2B go-to-market, including blogs, videos, ebooks, and podcasts.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

PathFactory

JUNE 29, 2023

Best practices to implement: Tracking and reporting on assets and prioritizing account outreach based on who is truly active, cross reference with intent from ABM platform if using (6Sense, DemandBase , other). Creating audience-based communications channels designed to improve the experience unique to each group.

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Practices Best Practices DemandBase Outreach 52

DemandBase

JULY 14, 2020

To that end, I’m proud to be the first to contribute to the Demandbase blog series Amplifying Our Voices, where, as members of the Demandbase family, we celebrate our differences—whether as women, people of color, or as people of different cultures, gender, sexuality or ability. Design an inclusive interview process.

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DemandBase B2B Thought Leadership Thought Leadership Enterprise Management 64

Marketing Insider Group

JULY 1, 2020

Their case studies were designed for the conversation that sales and accounts wanted to have with P&G leadership – a conversation around gaps that existed, why it existed and how our client was the only 3PL that would have filled those gaps. And, she proved how it impacted P&G personally. This is not about speaking one-to-many.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Modern B2B

AUGUST 14, 2023

A fascinating analysis on Andreessen Horowitz (hat-tip to DemandBase CMO Jon Miller for sharing this one) electrifies the thinking around how AI could impact better decision-making in directing marketing resources – and particularly in Account-Based Marketing. Intentify, for example, offers 6 different forms of intent monitoring.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

DemandBase

MAY 21, 2020

Like Demandbase, most of our revenue comes from building the tech that creates digital experiences for users. The post This is How I ABM: Tips for Demand Gen and CMOs on ABM Pilot Programs appeared first on Account-Based Marketing – Demandbase. That’s why you cannot just buy yourself ‘an ABM’ and plug it in at your company.”.

Account Based Marketing 98

Account Based Marketing ABM Budget Programs Demand 98

DemandBase

SEPTEMBER 19, 2019

For eight weeks this summer, I was lucky enough to work on the Demandbase marketing team as an intern. I’m happy to say my time at Demandbase far exceeded my expectations. Want a sneak peak into the life of a Demandbase marketing intern? Sadly, summer has come and gone and with that, my internship has too.

Account Based Marketing 40

Account Based Marketing DemandBase ABM Marketing & Strategy 40

DemandBase

JUNE 23, 2020

And it also requires a very specific set of skills in strategy, copywriting, and design. You’ll want to develop and design the content that will deliver the value necessary to educate your prospects through their buying journey in an empathetic and compassionate way in the right format. A Strategy for the Buyer’s Journey.

Account Based Marketing 52

Account Based Marketing ABM Marketing Budget Marketing & Strategy 52

DemandBase

APRIL 9, 2019

Your site needs to work harder to drive business for your sales team so you’re going to update the design, navigation, and solutions content. appeared first on Account-Based Marketing – Demandbase. So, you’re considering redesigning your website. You may even upgrade your codebase or consolidate your technologies while you’re at it.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). Here’s some (non-designed) creative that drove our work: Great brands have a distinct point of view about the world that’s based on some core beliefs. Jon Miller recently said that the B2B go-to-market playbook is kaput.

Sales Management 77

Sales Management Top of Funnel Work Management Branding 77

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. There are many more to list, but the ability to designate time to find and test the applications is important. Execution without strategic design is a great way to build a house that collapses at the first sign of wind.

Marketing AI 105

Marketing AI Allocation Top of Funnel Planning 105

Only B2B

FEBRUARY 6, 2024

The recent Demandbase report suggests that- investing in data integration platforms can improve utilization by 30% and lead to measurable ROI. Our expert team provides valuable guidance, helping you design and execute data-driven campaigns that consistently drive results.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

KoMarketing Associates

SEPTEMBER 16, 2020

Start Small and Design for Scale. Only 13% of marketers said their company had a designated leader of ABM who had the term “ABM” in their title. To help you launch or hone an ABM program, we’ve assembled this 8-step plan for implementing account-based marketing into your B2B strategy. Evaluate Marketing Technology You’ll Need.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

DemandBase

NOVEMBER 3, 2019

It’s designed to simplify your ABM technology research by matching your current stage of ABM maturity to the best technologies that will support it across key areas of ABM. The post Stacking up for ABM Just Got (a Whole Lot) Easier appeared first on Account-Based Marketing – Demandbase. Not anymore. The power is at your fingertips.

Account Based Marketing 56

Account Based Marketing ABM DemandBase Forrester 56

DemandBase

APRIL 27, 2020

Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. Because they were designed to operate at the contact level, legacy marketing automation platforms’ ability to adequately measure account-level metrics can vary.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content marketing, interactive content, design & storytelling. Why should I read it: Ceros is a beautifully designed blog that shares long-form posts about interactive content, design, and storytelling. In this blog, you’ll find a good mix of marketing best practices and specific design guidelines.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

DemandBase

NOVEMBER 8, 2019

This virtual experience is designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. The post All the ABM You Need for Dreamforce and More appeared first on Account-Based Marketing – Demandbase. Check out our ABM Unleashed Virtual Experience.

Account Based Marketing 45

Account Based Marketing ABM InsideView DemandBase 45

DemandBase

MAY 17, 2019

Somewhat fortuitously, Demandbase announced the launch of the Demandbase ABM Ecosystem on the first day of the conference, an initiative designed to address this very challenge. The post Roundup From This Year’s SiriusDecisions Summit appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Managing Director at Winning By Design | LinkedIn. Pieter De Temmerman. Megan Heuer.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content marketing, interactive content, design & storytelling. Why should I read it: Ceros is a beautifully designed blog that shares long-form posts about interactive content, design, and storytelling. In this blog, you’ll find a good mix of marketing best practices and specific design guidelines.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

The Point

MAY 16, 2015

New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100