Convince & Convert

JANUARY 11, 2016

Regression Analysis. All this data is about taking concepts such as demand generation, lead scoring, buyer personas, and sales plays and basing them on intelligence rather than intuition. Let’s start measuring twice and cutting once. Data Will Set You Free. Call it what you want (and there are many names): Predictive Analytics.

Marketing Automation Services 98

Marketing Automation Services Buyer Personas Education Barriers 98

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities to meet their revenue target.

Top of Funnel 48

Top of Funnel Lead Ranking Optimization Marketing Qualified Leads 48

Marketing Interactions

SEPTEMBER 30, 2018

Unfortunately, the following recent research findings indicate not a lot has changed since I wrote my book four years ago: 55% of B2B marketers somewhat or strongly agree that they have difficulty getting their message and content in front of their target audience. Bridge the Gap , 2018, Ytel]. Widen Connectivity Report , 2018.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Zoominfo

AUGUST 16, 2023

Modeling & scoring services: Lookalike regression and custom models are used to identify net-new, cross-sell , or upsell opportunities for product lines, divisions, and go-to-market teams. Custom enrichment services: Offline matching resolves any blanks left by real-time matching.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

Only B2B

OCTOBER 7, 2022

To avoid a poor fit in linear regression, remove duplicate and outlier data points. Talk to us and explore the various demand generation services we have in store for you today! Filtering is a process of reducing a dataset such that it only contains the data that consumers are interested in.

Data Hygiene 117

Data Hygiene Paid Search Agency Work Management Customer Satisfaction 117

Allocadia

SEPTEMBER 22, 2020

ROI means a thousand different things, and when Carol Hague, VP Global Demand Generation, joined Talend last September, it wasn’t always clear how the business measured things in the past or why. Carol Hague, VP Global Demand Generation, Talend. The Problem: Spreadsheets Can’t Get You to ROI.

Budget Programs 52

Budget Programs Enterprise Management Marketing Budget Creation POS 52

Allocadia

APRIL 3, 2019

For marketing, operational excellence includes evaluating campaign effectiveness to determine which demand-generation activities will yield the best ROI. The next step is working with Allocadia to develop reports for multi-touch campaign attribution, regression analysis, and ratio of pipeline to spend.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Identify and narrow down your target buyers. Who is your target customer?

Small Business Marketing 216

Small Business Marketing Startups Peer-to-peer Ad Building 216

DiscoverOrg

MAY 30, 2018

“Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Identify your most immediately viable target buyer.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Identify and narrow down your target buyers. Who is your target customer? ” No problem.

Startups 100

Startups Small Business Marketing Ad Building Demand Generation Agencies 100