Engagio

NOVEMBER 19, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. This is it.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

The Point

MAY 28, 2019

One, because I’m generally wary of any technology that promises to “revolutionize” B2B marketing, and two, because I struggled to envision the use case for chatbots beyond customer service and support. However, the more I learn about chatbots, the more I get excited about their potential for B2B marketing, and demand generation.

Demand Generation Agencies 127

Demand Generation Agencies Demand Generation Demand Top of Funnel 127

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Rollworks

JULY 21, 2019

According to TOPO , account-based organizations created a new opportunity for every five accounts they targeted. So before rushing into building your account-based programs, you’ll need to take the time to build the right audience of accounts. Optimizing: Build and tier your TAL.

Demand Generation 40

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 40

Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Interrogating customer databases and constructing carefully thought-out ideal customer profiles (ICP) have enabled B2B marketers to better understand and identify those ‘best fit accounts’ worth investing resources behind.

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

ANNUITAS

JULY 19, 2016

I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. There are some personas who use vendor web sites as their go-to source of information.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

ANNUITAS

FEBRUARY 9, 2016

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn. This is no slight to the technology vendors. So what should I have done?

Demand Generation 100

Demand Generation Demand Generation Work Management 100

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. You can see that post here.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Are they still learning about their problem, or are they deciding between vendors? Have they purchased it before?

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

ViewPoint

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

Demand Generation 120

Demand Generation Work Management Marketing Management Lead Management 120

Navigate the Channel

JANUARY 18, 2018

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Automate and Centralize.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

Belkins

FEBRUARY 23, 2020

Influence marketing , growth hacking marketing, and now…demand generation marketing, what even is that?!’ To make things easier for you, let’s break down the meaning of demand generation marketing and see why you should do it (and why you’re probably doing it right now). ’ to close a deal.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

The Effective Marketer

MARCH 22, 2012

A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012. Why is demand generation so important? Create sufficient content (how can we possibly keep up with demand for content?).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 24, 2009

Summary: let's not forget that most companies are still not even doing simple demand generation. But then it was back to the bubble (so much more interesting than reality) with vendor meetings. That is, most marketers understand their job as generating leads and are just starting to implement systems to do this better.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Marketing Insider Group

DECEMBER 20, 2022

Each lead generation avenue should be employed with an end goal in mind. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. Social media can amplify your presence in the industry, but don’t be a robot. In-person events.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Pricing starts at $599 per month.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JULY 15, 2009

Last week’s post on Web traffic rankings of demand generation vendors generated a couple of private responses from vendors, pointing out that the Alexa statistics include traffic to operational subdomains for client landing pages and user log-in.

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Marketing Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

APRIL 5, 2009

In the early stages of an industry, the new products are often similar because several people have independently spotted the same opportunity and built something to tap it. This leads to more variety as vendors experiment with different approaches to a now-defined problem. Demand generation systems are in that second stage.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

APRIL 21, 2009

Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. The obvious answer is “it depends”, but that just begs the question, “Depends on what?”

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. Cerretani distinguishes ABM with these three pillars: Identifying high-value targets.

Account Based Marketing 112

Account Based Marketing ABM Webinar Metrics Effectiveness 112

Martech

JULY 28, 2021

Just over two years ago, I distinctly remember the industry asking high-level questions, like how do we define CDPs? There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. ” Read more here. “The

Enterprise Management 112

Enterprise Management Marketing Management Advertising Agencies Demand Generation 112

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

ANNUITAS

MAY 27, 2014

In fact, according to some preliminary results from our currently in-progress B2B Enterprise Demand Generation Survey , ‘net new leads’ was the most-measured KPI with 72% of marketers tracking it. Build a target account list. Are they all from a select group of industries, with certain minimum revenue thresholds?

Demand Generation 100

Demand Generation Lead Scoring Lead Ranking Enterprise Management 100

Customer Experience Matrix

MARCH 18, 2009

Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. So now the story can be told.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Rollworks

MARCH 20, 2019

In the world of account-based marketing (ABM) , this can result in target accounts with little to no engagement and sub-optimal pipeline and revenue. If you want to build an account-based strategy that helps you win big, developing a strong ideal customer profile (ICP) is critical. Some examples are: industry (e.g.,

Ideal Customer Profiles 40

Ideal Customer Profiles Demand Generation Template Account Based Marketing 40

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. The best demand generation content does more than attract a crowd; it generates engagement from, and dialogue with, prospects who at the very least have the specific pain or problem that your product or solution can solve.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

DemandBase

MARCH 23, 2020

With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products. Zero in on the accounts that matter—those in your target account list that are in-market for your solution. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Marketing Insider Group

AUGUST 10, 2020

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this. Shiny features sell.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Conversica

MAY 2, 2022

Conversica’s industry-leading Conversational ABM offering, now powered by 6sense data, delivers the two-way, personalized dialog necessary to significantly increase pipeline and ultimately revenue. . ABM platforms like 6sense provide crucial insights to tailor communications with contacts at target accounts. FOSTER CITY, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Work Management 40