ConvertKit

APRIL 30, 2019

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Why tracking email marketing metrics is important. Why tracking email marketing metrics is important.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Hubspot

SEPTEMBER 27, 2016

Buying an email list may seem like a good idea when your database seems light and you have an email campaign to run. Buying (it's actually "renting") an email list is a short cut, which means it's the fastest route to a host of marketing problems. Which list do you think will convert better?

Purchase 28

Purchase CAN-SPAM Opt-out Bundling 28

Litmus

JUNE 12, 2023

Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. Every email is an opportunity to connect with your audience and positively impact your company—but only if it makes it to their inbox. What is email deliverability?

Deliverability 69

Deliverability CAN-SPAM Opt-out Opt-in 69

Hubspot

FEBRUARY 6, 2014

Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. 8 Dangers of Buying an Email List. 8 Dangers of Buying an Email List.

Buy 28

Buy Work Management Marketing Management Deliverability 28

Hubspot

SEPTEMBER 18, 2012

Email inboxes are precious territory. So it's no surprise marketers are aching to get some real estate in those bad boys! But what about the people in between email marketers and spammers? the ones who are doing mostly good email marketing, but aren't really cleaning their lists. Why are they so bad?

CAN-SPAM 28

CAN-SPAM Email Marketing Deliverability Opt-out 28

Delivra

SEPTEMBER 21, 2021

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. Improperly gathering subscribers.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52

Hubspot

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. The first step in improving email deliverability will be to run a test to see if you are encountering any issues.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

FEBRUARY 26, 2014

When I first started out with email marketing, I felt lost. I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. So keep reading to get your most burning -- yet basic -- email marketing questions answered. 1) Should I buy a list just to kick off my email marketing?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. What Is B2B Email Marketing?

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

Tips 64

Tips Opt-out Opt-in Click Rate 64

Hubspot

MAY 31, 2012

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? You know your ol' pal revenue -- he's the whole reason you're doing email marketing in the first place, right? 1) Geography.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Optinmonster

SEPTEMBER 16, 2020

Would you like to improve your B2B email marketing strategy but aren’t sure where to start? Too many marketers make the mistake of using the same approach for their B2B email campaigns as they do for their B2C emails. That’s a bad idea. More specifically, we’ll cover: What is B2B email marketing.

Email Marketing 98

Email Marketing B2B Marketing Practices B2B 98

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Hubspot

APRIL 4, 2012

As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game. Why Email Re-Engagement Campaigns are Important.

Lead Ranking 28

Lead Ranking Opt-out Click Rate Deliverability 28

Hubspot

OCTOBER 28, 2016

Others just have no idea where their leads are coming from. 1) You're buying leads, not generating them organically. If you're having trouble generating leads, it can be tempting to buy email lists so you can feed your sales organization with something -- anything. Your leads need to opt in, plain and simple.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Litmus

SEPTEMBER 25, 2023

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! days of this extraordinary email extravaganza. Relive the best email event of the year Did you miss out on Litmus Live 2023? See you on the email stage tomorrow for Day 1 of our main conference! No worries!

Marketing AI 101

Marketing AI VALS Top of Funnel Work Management 101

Albacross

JULY 24, 2018

Here’s the million dollar question: If you’re a small business which doesn’t have much resources, how do you grow your company and get more leads? Simple… by using growth hacking techniques. In a nutshell, growth hacking refers to the act of using creative, low-cost strategies to help businesses acquire and retain customers. No marketing budget?

Budget Programs 71

Budget Programs Tools Business Marketing Budget 71

Albacross

MAY 22, 2019

After optimizing your opt-in forms, you’ll also want to do the same for your landing pages. Signing up for your email newsletter. Why is this the case? Again, it boils down to the idea of focus. Automated email reports. Strategy 1. Fine-Tune Your Landing Page. Here are a few tips that will help you do just that.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28