Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? What should marketers be doing differently? White (Head of Research at Oracle Marketing Consulting) to learn the latest on MPP and where they believe things are headed.

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

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Email Marketing Marketing Automation Services Work Management Planning 93

Litmus

OCTOBER 21, 2021

We’re now just days away from Litmus Live —THE conference for email marketers. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts like Lauren Meyer on October 26th-27th. Chief Marketing Officer, SocketLabs. How’d you get your start in email marketing? Lauren Meyer.

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Deliverability Privacy Protection Privacy Conference 73

Martech

JULY 20, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Visit Digital Marketing Depot to get your copy. Are you keeping up?

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Email Marketing Privacy Protection Advertising Agencies Deliverability 117

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? As you might have already guessed, it will have major repercussions for email marketing. So, you always have the most up-to-date measure of the potential impact Apple’s Mail Privacy Protection may have on your email program.

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Privacy Protection Privacy Open Rate Deliverability 107

ConvertKit

JULY 6, 2021

However, we can’t deny that open rates have long been the metric that email senders most heavily rely on to determine the performance of their email marketing and deliverability. With Apple’s updates, though, it’s time for email marketers to officially rely on other metrics to measure success. Deliverability Defined Website.

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Deliverability Privacy Privacy Protection Open Rate 45

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

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Email Marketing Trends Privacy Protection Planning 118

Martech

DECEMBER 22, 2021

” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “So many marketers, especially in this pandemic environment, were saying to themselves, ‘Thank goodness I still have email.” “2021 versus 2020, email was up 94% in volume.

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Email Marketing Ethics Privacy Protection Deliverability 135

ANNUITAS

MAY 1, 2014

A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. Accountability in marketing. Let me know via Deliverability@annuitas.com and I will share the session slides with you.

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Privacy Protection Privacy Deliverability CAN-SPAM 100

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. What are the specifics?

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Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. One thing to consider if you are having severe deliverability challenges is a double opt-in email. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked to monitor success. Click-through rate (CTR). Unsubscribe rate.

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Email Marketing Click Rate Open Rate CTR 97

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Go agile with email marketing.

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Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Shift your mindset before putting agile marketing into practice. Couldn’t make it?

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Privacy Protection Work Management Deliverability Privacy 91

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? How to get Litmus’ Ultimate Email Marketing Checklist

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Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Email marketing return on investment (ROI).

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Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection.

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Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

SmartBug Media

AUGUST 23, 2023

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Below, we discuss some benefits of using artificial intelligence in marketing. In marketing alone, artificial intelligence is already capable of so much.

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Marketing AI Efficiency Work Management Marketing Management 52

Litmus

JUNE 28, 2021

When to do an email marketing check-up. Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. you need to do some digging.

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Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

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Email Marketing Design Trends Work Management 89

Litmus

OCTOBER 28, 2022

Jeanne Jennings (General Manager, Only Influencers ), Lauren Meyer (CMO, SocketLabs ), Elizabeth Jacobi (Founder, MochaBear Marketing ), and Luke Glasner (Principal, Glasner Consulting ) hosted an interactive quiz with tips on how to elevate your email metrics game. Open rates were never super accurate to begin with, if we’re being honest.

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Open Rate Privacy Protection Marketing Management Click Rate 83

DotDigital

NOVEMBER 5, 2021

Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? Being a marketer is all about rolling with the punches and adapting to the ever-changing landscape that is digital marketing. There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email.

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Privacy Protection Privacy Work Management Opt-out 52

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. With a few months behind us, how did it really affect email marketing? What has Apple done and what does it mean for email marketing? What has Apple done and what does it mean for email marketing? Got more questions?

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Privacy Protection Privacy Webinar Metrics Deliverability 98

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Marketing teams everywhere became afraid that their lists would shrink along with their ROI. It shouldn’t. The result?

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Litmus

JULY 28, 2021

Some marketers use these terms interchangeably, but they are actually two different things. But as email has evolved, hidden content has become much more common and doesn’t hurt your deliverability in the same way it used to. And ensure you send the perfect preview text for every email in every inbox. Learn more ?.

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Click Rate Privacy Protection Paid Search Agency Open Rate 120

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9

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Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ What is an email marketing strategy?

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Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

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Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

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Privacy Email Marketing Rules Privacy Protection 100

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. And, people can delete any or all of their fake email addresses at any time—effectively cutting off marketers without so much as an unsubscribe. What it means for email marketers. Last week, Apple released iOS 15 and iPadOS 15.

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Email Marketing Privacy Protection Privacy Paid Search Agency 86

Scoop.it

FEBRUARY 28, 2023

In the coming years, we will witness some new trends entering the world of email marketing. Moreover, it enhances email deliverability and sender reputation. This will make it a promising trend for all email marketing professionals. This can be detrimental for your email campaign performance and deliverability.

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Email Marketing Trends Lead Ranking Planning 95

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Email is a permission-based marketing channel. Prioritize quality over quantity.

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Webinar Metrics Email Marketing Deliverability Work Management 99

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Deliver a consistent experience throughout all marketing channels.

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Email Marketing Tips Planning Deliverability 93

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

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Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

JULY 7, 2021

When do marketing teams start holiday email planning? Jodie Coher , marketing strategist at JAC Media , recommends kicking off your holiday email planning after the 4th of July. Email marketers have to think on their feet , and you never know when there could be an update that throws a curveball in your strategy.

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Planning Deliverability Privacy Protection Email Campaigns 105

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. Email marketing campaigns that use responsive design look great and maintain usability across devices.

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Design SEM Class Mobile Marketing 115