Remove certification-program
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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Last year trust and compliance were grouped together but this year we decided to pull out these crucial elements related to how much trust affects email deliverability.

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Fighting for the Inbox: Clearing the Air on Deliverability

eDataSource

We believe that the minimum standard of acceptable inbox performance is 90% deliverability. Routinely, the best-managed email programs we see show inbox placement at 95% and better. But there are well-known brands whose deliverability runs well-below 90%, and also times when even the best inbox performers go off the rails.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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Email marketing strategy: A marketer’s guide

Martech

One thing to consider if you are having severe deliverability challenges is a double opt-in email. You also need to apply for a Verified Mark Certificate. Understanding what this data means about your audience will help drive strategic decisions in your email marketing program. This can be executed as a “welcome” email.

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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

As an argument, he pointed out that their version was a quality control program, aimed at serving the management. Delivering a functional email campaign to the mailing list of customers is a necessary deliverable. This results in a faster pace and better quality of marketing deliverables. Culture of Continuous Improvement.

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What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program. Q: The IAPP is a mystery to most marketers.

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BIMI Email Standard Decoded: Best Practices, Benefits, and Way Forward

Martech Advisor

Obtain a Verified Mark Certificate (VMC). A Mark Verifying Authority (MVA) issues a Verified Mark Certificate that authenticates the brand logo with the sender’s domain. One of the common queries raised with the introduction of BIMI is, will it guarantee a 100% deliverability? The format of the logo must be SVG.