How to Support Sales as a Marketer in a Changing Environment
Pam Didner
SEPTEMBER 16, 2020
Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Work with sales to prepare email campaigns as part of ABM (Account-based Marketing). Event Marketing.
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