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The Power of Personalization in Database Marketing

Only B2B

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? Identified ideal buyer intent keywords.

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How to Calculate the ROI on Your B2B Data Investment

SalesIntel

It’s time to freshen up your B2B marketing strategy. Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Database marketing. Buyer Intent Data.

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15 cutting-edge tools every B2B marketer should know

Martech

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records.

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Ethics in B2B Digital Personalization – Is it Possible?

ANNUITAS

But the real question posed is whether or not these platforms were originally conceived of with manipulative intent. My entire career, even before email marketing had come to fruition much less the current digital age, was about using data to personalize the buyer experience for a better outcome. It was like magic for marketers.

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How to use LinkedIn as a Marketing Platform for Lead Generation

Valasys

Running Paid Ads Targeting the User-Intent. By running the paid ads on search engines, targeting specific keywords, the marketers can also optimize the reach of their ads on LinkedIn. LinkedIn prioritizes user-intent and such content is likely to get far more reach than the ordinary content. Customer Referrals. Direct Email.

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Data Cleansing VS Data Enrichment – What Should Be Your Focus?

SalesIntel

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. Start a free trial if you want to double-check our data’s accuracy. Request Demo.