TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Heinz Marketing

AUGUST 3, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome, everyone, to another episode of Sales Pipeline Radio.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and content marketing are not inexpensive, they’re just different expensive. The Social Media People Problem. Social media management software companies, et al.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. eMarketing Strategies for the Complex Sale.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. Social media marketing changes. When it comes to social media, it’s clear: video is here to stay.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Marketing Insider Group

MAY 24, 2012

Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads. 5 Steps to Achieve Content Marketing Success.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

markempa

NOVEMBER 29, 2016

I say I’m a sales professional trapped in a marketer’s body. The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. I think it was just frustration from the lack of results of other channels, regarding being able to get the attention of my customers. Why is that?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Webbiquity

FEBRUARY 14, 2010

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. This has made the marketing funnel longer, and the actual sales process shorter.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.

Education 100

Education Marketing Automation Services Work Management Planning 100

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. ExploreB2B – Explore B2B – A publishing platform for professionals. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Heinz Marketing

JANUARY 14, 2019

Thank you to all our many followers of Sales Pipeline Radio. The 30 minutes goes quickly as it is fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I, along with our guests, cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 61

Sales Management Top of Funnel B2B Sales Eloqua 61

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. SiriusDecisions even validated the importance of this idea by creating a new funnel stage in the latest Demand Waterfall.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? They apply technology to a difficult process. It’s with internal processes, office politics and other issues. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Content Marketing Institute

OCTOBER 22, 2017

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. The advent of the internet and social media has a lot to do with this. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. JuliaEMcCoy Click To Tweet. Content marketing.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This is our second joint endeavor on this topic. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Genius.com B2B Marketing for Faster Sales Blog. Genius publishes some good best practices posts, combined with some company-related news. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

SnapApp

MAY 22, 2015

According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Marketo, HubSpot, & Pardot.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Heinz Marketing

SEPTEMBER 3, 2018

Late in 2015 we started a podcast called Sales Pipeline Radio , which runs live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll publish similar highlights here for upcoming episodes.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Work Management B2B Sales 56

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Sadly, they didn''t publish additional details. I''d guess this is because they are answering specifically about marketing management.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. In my new position, I not only manage my own clients but manage clients across an entire segment. Great success indeed - Eloqua crew welcome in Atlanta anytime!!

Social Media 100

Social Media Web 2.0 Media Blogger 100

markempa

AUGUST 4, 2014

In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Im speaking on the "8 Critical Success Factors for B2B Lead Generation Success" along with Mark Organ, CEO of Eloqua.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

6sense

MAY 10, 2016

How is this relevant to B2B sales and marketing? I believe that when the histories are written, the origin moment for modern sales and marketing will be the invention and global expansion of the internet. In the world of B2B sales and marketing, most companies I meet with are still operating in the old paradigm.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. “Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Get Customers. Brian Carroll's book Lead Generation for the Complex Sale. Mapping Content to the Buying Process - Slidecast. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50