Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

TrustRadius Marketing

JANUARY 8, 2020

Based on Hubspot’s ratings , customers particularly appreciate its reporting and analytics capabilities, workflow and automation features and its customer support. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Reviewers say that Hubspot is easy to use and reliable.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Nowadays, brands aren’t the only ones who publish content.

Public Relations 48

Public Relations Social Media Media PR 48

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. Companies exist to serve customer needs.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Social Media Bouncer.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. When I first heard about third-party intent data five years ago, I loved the idea. The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Genius publishes some good best practices posts, combined with some company-related news. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Genius.com B2B Marketing for Faster Sales Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Content Marketing Institute

OCTOBER 22, 2017

The advent of the internet and social media has a lot to do with this. Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Content marketing.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. How am I doing this?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. The experts have reached their conclusion, the reports have been published, and the facts speak for themselves: PR can have tremendous impact on B2B lead generation. Track competitors.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

ClickZ

JANUARY 13, 2020

This will allow their customers to better connect and manage data points across their tech stack. . By just doubling down and being a bit more human and tongue-in-cheek about it, brands can really engage their end customer, who will be a lot more willing to have a data relationship with them. Thriving in the regulated data-privacy era.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. Social media marketing changes. When it comes to social media, it’s clear: video is here to stay.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. Ultimately this is about lower cost of customer acquisition. Content marketing starts with owned media delivering great content and then moves into earning customer attention.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

SnapApp

MAY 22, 2015

According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Landing Pages.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Webbiquity

FEBRUARY 14, 2010

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company’s original focus was on web analytics. Share this on del.icio.us.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. the Web site they came from) for visitors who reach each event.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

The Effective Marketer

JULY 30, 2012

Email Marketing : according to MarketingSherpa, email marketing is still a top tactic employed by marketers to reach out to their prospects and customer base. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.

Education 100

Education Marketing Automation Services Work Management Planning 100

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. Focus outbound efforts on highly targeted prospective customers. When someone engages with your corporate social media accounts. Personalize and contextualize engagement.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Leadspace

JANUARY 4, 2017

, I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. Category #1: Real-time data technologies. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

markempa

MARCH 8, 2006

Im speaking on the "8 Critical Success Factors for B2B Lead Generation Success" along with Mark Organ, CEO of Eloqua. Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Sadly, they didn''t publish additional details. Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

markempa

NOVEMBER 29, 2016

I think it was just frustration from the lack of results of other channels, regarding being able to get the attention of my customers. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. You have to look at things through the eyes of your customer.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Vocus and Cision ) to the obscure ( Butterfly Publisher ). Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Advertising Media Planning, Seventh Edition.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100