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Sales lift from AOOH averaged nearly 19% across four CPG categories

ClickZ

Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales impact of exposure to AOOH advertising. Tech-driven, curated content in the retail environment.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Marketers need to adapt to this change and rethink their approach to SEO. Marketers need to optimize the website content for mobile devices to increase the chances of being seen higher up in SERPs. For instance, Top-of-the-funnel: What is marketing automation? High search CTR and dwell time are essential for rankings.

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How to Use Non-Obvious Thinking to Create Better Content

Content Marketing Institute

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. Here are three trends (and suggestions for what to do about them) Rohit predicts will have a big impact on content marketing this year and possibly in years to come. Be thoughtful.

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Green Building Product Trends: The Evolution of the Industry

Navigate the Channel

A remarkable example comes from a renovation project in Albany, California, featured on Dwell magazine’s online platform and personally toured by Assistant Editor, Diana Budds. In her article, Diana shares her impression of the home, stating that every design decision was carefully curated to maximize its green potential.

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Perfect time to make a Sales Call in 2020

Valasys

With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? According to a study by Kissmetrics, marketers should contact their prospects within 20 minutes of their form submission or inquiry.

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What to Do with Your Old Blog Posts

Moz

With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon? Unfortunately, initial forays into branded content did not always dwell on minor issues like “quality” or “entertainment,” instead focusing on sheer bulk and, of course, all the keywords.

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Your boss doesn’t care about content (but here’s how to convince them)

Parse.ly

There are content strategists, audience teams, and marketers everywhere who struggle with: but don’t you get it?? Elsewhere, content is still perceived as an overhead cost of marketing. But the company’s voice hadn’t evolved with its target markets. I would get so frustrated. This is important, why doesn’t he see what I see?