Sales lift from AOOH averaged nearly 19% across four CPG categories
ClickZ
JANUARY 22, 2021
Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales impact of exposure to AOOH advertising. Tech-driven, curated content in the retail environment.
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