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How to Use Data for Content Curation

Scoop.it

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. What Can Content Curation Do for You?

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What Marketers Should Know About Personality-driven Marketing

xiQ

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. According to a report published by Salesforce, “97% of marketers witnessed a rise in business outcomes as a result of personalization.” Why Personality-driven Marketing Works.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. Facebook vs. Instagram: audience demographics. Facebook has more total users but your customer avatar might not be as active on the site as you might think. Curated Content.

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An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Get to Know Your Customers With Social Media.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. A good B2B SEO strategy can help you build trust in your market, put your product or service in front of potential customers, and successfully convert them. Difference Between B2B SEO and B2C SEO.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. New content (webinars, blog posts). Translation? Email marketing.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Their blogs are also filled with stats and data, and developers will find their API docs useful. Social Media Data Sources.