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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

Click-Through Rate (CTR). The CTR measures the percentage of recipients who clicked your email links. Some of the top email analytics tools include the following: HubSpot. HubSpot’s email marketing tool includes robust analytics features to measure your campaign’s performance and optimize your strategies.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are. Here Are 16 Reasons Why.

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Email Benchmarks for Building Product Marketers

Navigate the Channel

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void.

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The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Click-Through Rate or CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. To calculate CTR: Impressions/Clicks = Click Through Rate (%). Does It Work?

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email reports and analytics dashboards help marketers make data-oriented decisions to improve email campaign performance based on factors such as open rate,click-through rate (CTR), device used to read email etc. HubSpot is known for its all-in-one CRM automation tool that integrates sales, marketing, and customer services functions.

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

If you're running PPC campaigns for someone who doesn't understand the importance of good campaign structure, this template will also act as a deliverable that will enlighten your boss or clients. The service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR). Tips for Using This Template.

PPC 101
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SEO Channel Context: An Analysis of Growth Opportunities

Moz

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. You're not making an automated report — even a HubSpot intern can do that. The CTR of organic search is up to par with Facebook.