Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines
Content Marketing Institute
JANUARY 23, 2018
Not all featured boxes drive exposure to publishing sites, so let’s make things clear from the start. Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from 2% to 8% once it was placed in an answer box, with revenue from organic traffic increasing by 677%. It’s a good question.
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