Customer Success—and PLG—as a Profit Center
Heinz Marketing
MAY 20, 2022
To see it through, you must commit to driving consensus around the idea of CS as a profit center by providing all parties with data they would be silly to ignore. The approach that optimizes CS to drive revenue relies on—you guessed it—measuring on revenue metrics. Managing an organizational mindset reframing like this one is not easy.
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