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Customer Success—and PLG—as a Profit Center

Heinz Marketing

To see it through, you must commit to driving consensus around the idea of CS as a profit center by providing all parties with data they would be silly to ignore. The approach that optimizes CS to drive revenue relies on—you guessed it—measuring on revenue metrics. Managing an organizational mindset reframing like this one is not easy.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Our research shows that C-suite presence on calls is increasing — and they’re hard to convince. Higher levels of customer success (CS) are the end goals of great sales enablement. The easiest way to get your sales teams focusing on customer success is to bring your CS team into the sales process sooner.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Our research shows that C-suite presence on calls is increasing — and they’re hard to convince. Focus on Customer Success Higher levels of customer success (CS) are the end goals of great sales enablement. The easiest way to get your sales teams focusing on customer success is to bring your CS team into the sales process sooner.

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eCommerce Explained: The Basics of B2B

Navigate the Channel

Some people recommend doing a SWOT analysis (strengths, weaknesses, opportunities and threats), but because SWOTs are so often done poorly – so as to be almost ineffective—you might try looking at the Cs. We can think of a big one recently and it started with a C, too. Yes, like ABCs. What do they add to the company?

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How To Build Loyalty With Year-Round Holiday Marketing Strategies

Salesforce Marketing Cloud

It’s all about building the three Cs of personalization into your strategy: content, channels, and convenience. The first C is all about personalizing content for your customers based on their preferences. “Given that our online sales grew by 96% last year – and our email contribution by 76% – this has been very important.”.

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The Surprising State of ABM in 2020

DemandBase

Nearly 900 professionals from Marketing to Sales, CS to the c-suite, participated in this annual study to understand the state of Account-Based Marketing at organizations of all sizes. Drumroll, please. The 2020 ABM Market Research Study from Demandbase is here.

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Where Marketing Attribution Falls Short—and How to Get it Right

Adobe Experience Cloud Blog

With the CMO often considered the most precarious position in the C-Suite , marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI.