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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. One of the most common errors buyers make is not reading the terms of service (TOS) before buying. Below, we explore all the main factors to consider in the decision-making process. What is a CRM? What are the Benefits of Using CRM Software?

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Pega launches new AI buddy

Martech

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Knowledge Buddies can be configured by the enterprise for specific use cases.

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How to Use Big Data to Improve Customer Service

Biznology

To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. One of the most common problems is the consolidation of customer data collected from multiple online and offline channels. Namely, your company may collect an abundance of information on one customer.

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Top 10 customer service software tools

Sprout Social

It all depends on your company’s priorities and the scope of the service you offer. Putting tedious tasks on autopilot means giving each customer more individual attention. Food for thought: 39% of consumers expect brands to respond to them on social media within the first two hours.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Get the free report What is knowledge management? Which topics are simply not documented at all?

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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Successful complaint management is all about customer care. Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one.