Zoominfo

MARCH 4, 2021

Hackers can steal personal information about your employees, customers, and vendors. If you’re looking to be more proactive and less reactive, start with an inspection of your Customer Relationship Management System (CRM). Here are a few tips to help prevent a data breach by securing your CRM.

CRM 100

CRM Marketing Management Lock-In Broadcasting 100

Webbiquity

AUGUST 18, 2020

Give visitors a virtual briefcase that lets them download anything they see. Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Martech

JANUARY 9, 2023

Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. How vendors differentiate on capabilities. Vendors continue to expand training programs, as well as add-on professional services, to improve platform use. Native CRM integration.

Marketing Automation Services 132

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 132

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Vendor content is attracting more visitors per account. Download the full report from PathFactory to get all of the details about trends in content distribution, consumption, and binging.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. You can try it for free with no credit card and no software to download. GoToWebinar. Total reviews: 4,423.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

The Point

JUNE 23, 2020

Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. When Account-Based Marketing (ABM) first arrived on the scene, vendors were quick to pronounce traditional, funnel-based marketing obsolete.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Zoominfo

DECEMBER 28, 2020

They visit websites where they read blog posts, watch product videos, or download a guide. That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. The most straightforward way to access buying signals data is through a third-party vendor. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

LeanData

JULY 13, 2020

March 19, 2020 — LeanData, the leading provider of Revenue Operations solutions, was named the leading vendor for Lead-to-Account Matching and Routing in TOPO Research’s annual sales and marketing technology reports. To download the full reports: TOPO Sales Technology Report 2019 . SUNNYVALE, Calif., Media Contacts: .

Work Management 52

Work Management Marketing Management Vendors Leads 52

Adobe Experience Cloud Blog

APRIL 26, 2018

(“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) The vendor usually suggests deduping the database as one of the strategies to reduce the database size and stay within the contract’s limit. Now you have two Anns in your CRM! This is also a problem and a very serious one.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Cost CRM 134

InsightSquared

APRIL 7, 2021

When it comes to awards, G2 is one of our favorites as it’s based directly on real customer feedback, comparing InsightSquared with more than 50 vendors across multiple factors including customer satisfaction, ease of use, speed of implementation, and more. The report also shows: Product Profiles for each vendor.

Marketing AI 156

Marketing AI Work Management Analytics Marketing Management 156

NetLine

OCTOBER 10, 2019

Fortunately, there are plenty of tools and vendors in the MarTech space designed to focus on these challenges. To accomplish this, your organization looks to vendor partners to streamline the process and maximize its success rate. In many scenarios, determining which vendor fits you best comes down to organizational preference.

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. I heard at least one vendor say her system worked this way and it's just fine, although I suspect it may have a little more central storage than she described.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Zoominfo

FEBRUARY 5, 2021

In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Clean up your CRM.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Martech

JULY 22, 2021

Some of the software we looked at in our just-launched MarTech Intelligence Report on the space are all-purpose project management tools, but, increasingly, vendors are adding features specific to common marketing workflows (like proofing and getting approvals on that above-mentioned whitepaper, for example).

Work Management 145

Work Management Enterprise Management Marketing Management Marketing Automation Services 145

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. As you do your research, identify which vendors are known for providing the best customer service.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Customer Experience Matrix

NOVEMBER 30, 2011

CRM integration is a fundamental feature of marketing automation. The workbook lays out the types of integration, types of issues to consider, how to understand your needs, and how to assess vendor capabilities. Sadly, most marketers pay little attention to these nuances until they've already selected a product.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Martech

JULY 14, 2022

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Consolidation of ABM and demand gen. More M&A.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Martech

SEPTEMBER 24, 2021

Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors. Account targeting.

Account Based Marketing 129

Account Based Marketing Enterprise Management Work Management Paid Content 129

Adobe Experience Cloud Blog

MAY 21, 2018

There are a number of sources available to discover new products (CabinetM, Capterra, G2 Crowd, Trust Radius) but narrowing down a category of vendors is challenging. The Current Vendor Process. In the good old days, we had the option of picking up the phone and calling vendors to ask questions. Vendor Strategy Realized.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Ad Building 134

Martech

OCTOBER 21, 2021

Vendors offer DNI by call source, online session or URL. In response, vendors have developed proprietary call fraud detection and prevention tools that identify, monitor and block suspicious call patterns and routes. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns. make an appointment).

Enterprise Management 114

Enterprise Management Marketing Automation Services Marketing Management Analytics 114

Zoominfo

FEBRUARY 5, 2021

In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Leadspace

DECEMBER 7, 2021

Leadspace was ranked across ten criteria and against more than a dozen other vendors. CRM In-Tool Productivity: Account and contact enrichment and propensity scoring is surfaced in CRM applications to minimize multi-tool productivity and data synch issues. Download Full Press Release Here.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Martech

JULY 18, 2022

Once you have satisfactory answers to the above questions, you can start drawing up a list of vendors to contact with RFPs. For a deeper dive into what those questions mean, and profiles of leading ABM vendors, download our new ABM marketing intelligence report here. But how are they tracking that? What it is.

Enterprise Management 108

Enterprise Management Account Based Marketing Work Management Marketing Management 108

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. Click here to download! The answers will help your organization choose a vendor that can help you meet your goals. Who will use the platform?

Enterprise Management 106

Enterprise Management Work Management Marketing Management Analytics 106

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. .”

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Information can include various forms of online behavior data like visiting a website, clicking on an ad, attending a webinar, or downloading a PDF. your website, CRM).

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Martech

JANUARY 18, 2022

Data drawn from analytics and CRM systems can provide marketers with much-needed context to make better campaign decisions. This information falls almost exclusively in the CRM category, and it can be used to understand things like segment behavior and offer personalization.”. Click here to download! Data adds customer context.

Marketing Automation Services 127

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 127

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

Inbox Insight

SEPTEMBER 10, 2020

For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. Our unique content brings together the best content from vendors, brands and tech experts with research conducted by Inbox Insight. This overlaps with readership interest in CRM. Leadership.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Brearton shared that CabinetM did replace their CRM during this time period. It’s a scaling issue.”

Acquisitions 111

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 111

Vidyard

MARCH 5, 2021

The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. And if there’s a very specialized requirement your company has, can the vendor build it for you? Free Downloadable Template. We’ve also included these in the downloadable template. ).

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SpotMe Blog

OCTOBER 7, 2023

A medical conference app can alleviate much of your stress and help you make the most out of your conference by centralizing all your content in one, compliant environment, streamlining data collection through powerful CRM integrations, and automating targeted communications with HCPs.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Heinz Marketing

NOVEMBER 22, 2020

Sales opportunities from your CRM system, And combine it with third-party data, such as: Research activity on keywords relevant to the customer, including those that are researching competitors, pulled from over 3.5 Did they all fill out a form, then download a whitepaper, and then visit a specific website URL before moving to closed?

Marketing Automation Services 138

Marketing Automation Services Work Management Marketing Management Buying Cycle 138

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Click here to download! Then native CRM integration is a must-have. Does management support this purchase?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98