B2B CRM Strategy: 6 Ways It Can Drive Sales & Marketing Alignment
JULY 14, 2020
Queue Customer Relationship Management (CRM) software and B2B CRM strategy. CRM software revenues are now the largest of all software markets with revenues expected to reach over $80 billion by 2025. What is a B2B CRM. According to Salesforce , a B2B CRM stands for Business to Business Customer Relationship Management and refers to systems, technologies, strategies, and processes that help B2B companies manage their relationships with existing and potential customers.