Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. The ultimate goal? Closing more sales.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

MARCH 4, 2021

This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting. Engagement looks different between warm and cold leads. Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Ranking 246

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

AUGUST 2, 2020

Users can meticulously target audiences and find leads fit to purchase a product or service. This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. It encompasses demographic data including: .

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

FEBRUARY 28, 2018

Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

MARCH 4, 2018

Adoption of Cloud-Based CRM A salesperson’s CRM (customer relationship management) platform is one of the most used tools in their technology stack. And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

MARCH 3, 2021

Engagement This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting. Engagement looks different between warm and cold leads. Warm leads have shown interest by interacting with content or form fills. Set up consistent KPIs and goals.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Ranking 100

SalesIntel

FEBRUARY 8, 2023

Data that is duplicated, erroneous, and harmful to your success. Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue. Bad data is information that is erroneous, misleading, or does not follow standard formatting conventions.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

APRIL 15, 2018

Therefore, if company leadership doesn’t prioritize or communicate the importance of data-driven decision making, this strategy will never catch on. But with the right approach, you can demonstrate the value of a data-driven sales strategy in just a few steps. For example: Let’s say you export data on your best customers.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Ranking Lead Scoring 170

SmartBug Media

SEPTEMBER 27, 2021

A messy customer relationship management (CRM) database is just like an unclean house: The clutter makes it difficult to find what you need most. Routine data cleanup allows you to focus on the contacts that will be important to the success of your operations. What is data hygiene? How do I eliminate bad data from my CRM?

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Zoominfo

NOVEMBER 30, 2023

Data warehouses, CRMs, and marketing automation tools that rely solely on first-party data still face unacceptable rates of decay — in one industry survey , data professionals estimated their CRM data degrades 34% a year without intervention. Fortunately, this is a solvable problem. The result?

Marketing Analytics Tools 147

Marketing Analytics Tools CRM Lead Ranking Lead Scoring 147

Zoominfo

MARCH 21, 2023

Inaccurate data means leads aren’t routed properly to sales. A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. Low CRM adoption because of poor data quality management ultimately costs operations teams valuable seller trust.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Whether a person intentionally provides a fake email address or makes an unintentional error—we recommend you take steps to prevent these invalid email addresses from entering your CRM.

Lead Ranking 224

Lead Ranking Lead Scoring CAN-SPAM Data Hygiene 224

Zoominfo

OCTOBER 29, 2019

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. Every source of data has its pros and cons.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

JULY 12, 2022

The best way to get there is an account-based approach to sales and marketing fueled by high-quality data. When you build your sales foundation on account-based marketing (ABM), you’re able to focus your revenue-generating efforts on your highest-value accounts. What is Account-Based Lead Routing? The results?

Ideal Customer Profiles 130

Ideal Customer Profiles Account Based Marketing Lead Ranking Lead Scoring 130

SalesIntel

JUNE 16, 2023

Top 10 Cognism Alternatives In the realm of B2B data platforms, Cognism has emerged as a leading solution, offering businesses valuable insights and comprehensive data for sales and marketing activities. ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Ranking Lead Scoring 178

Zoominfo

JULY 10, 2018

The reason for this is simple: When executed effectively, data-driven marketing programs can have a significant impact on your organization’s most vital objectives. Consider the following statistics: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). The solution?

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

NOVEMBER 25, 2018

For instance, is lead generation a priority? Some sample KPI’s to look at include: Cost per lead. Average lifetime customer value. CRM managers. Consider lead routing, personalized content creation, lead scoring, email segmentation, and more. Prioritize Data Hygiene. Increased revenue?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Zoominfo

JANUARY 12, 2021

Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. A costly problem—with analysts citing CRM implementation costs reaching up to $100 million. Henry Schuck, ZoomInfo founder and CEO.

CRM 162

CRM Zoominfo SMB Cross-Selling 162

Strategic-IC

SEPTEMBER 7, 2021

Intelligence or data is the beating heart of Marketing. Everything that comes afterward - think value proposition, messaging, the campaign itself, etc. is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’).

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62