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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? This is where the magic of paid content distribution comes into play. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Why Zemanta? Why Sharethrough?

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The Keywee Facebook CPC Tracker: March Update

Anyword

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. March Recap.

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Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. The site publishes 3 to 5 new stories a week , and shares those stories on Nutanix social channels and a weekly newsletter. Source: SEMRush.

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What every marketer needs to know about programmatic advertising

Martech

It requires creating and distributing physical versions of materials. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting. Other benefits include: Scale.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Marketing is the tip of the spear for driving growth and new customer acquisition. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

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Ultimate Guide and Review of Ahrefs for 2023

seo.co

Ahrefs also offers an extensive backlink database of over one billion links with the ability to filter by domain type (do follow/no follow), anchor text distribution, rank value, PageRank value, etc. Ahrefs can also be used to uncover “lost” backlinks which are helpful when you’re trying to increase your website traffic.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer Lifetime Value (LTV). Default Grouping.