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Black Friday advertising strategies: Black Friday weekend, part one

Choozle

As we head into the much anticipated holiday season, businesses both big and small have the opportunity to benefit from Black Friday (or, depending on your business’s viewpoint, anti-Black Friday) digital marketing and programmatic advertising tactics. Take a look at our next installment of the series: Advertising Strategies pt.

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COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends. So, to help manage the impact, we’re sharing five behavioral trends , and actions marketers can take as a result. 5 Trends to Note (And Actions to Take). 5 Trends to Note (And Actions to Take). Online Traffic Is Surging.

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Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. Today, display advertising pretty much equates to programmatic advertising. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S.

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[COVID-19] What’s Happening Online While You’re Inside?

Outbrain

Network Trends. This is apparent by the steady increase in Click-Through-Rates (CTR), which are up 24% since the week of March 1st on Mobile devices. CTR’s have increased 24% since the first week in March. And not only are network trends changing, but we are also starting to see a shift in consumers’ reading patterns.

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Social Media Marketing Terms You Need to Know

ClearVoice

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. It would be like word of mouth advertising, but at scale (thanks to social media). Although it is a mobile-first platform, the app is accessible through desktop. billion downloads and growing.

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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Seasonal changes in the search volume of certain keywords impacts performance and spend for most PPC advertisers. Marketers can use Google Trends to see how, and to what extent, seasonality affects the SEM landscape for their business niche. This could end up attracting less qualified traffic, increasing your CPA in the process.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. SMX East 2017, Day 1. Featuring: Kishore Kanakamedala of @Google.