How to Determine a Bidding Strategy for Different Types of Ads
Hubspot
AUGUST 28, 2020
Well, this is a good idea if the goal of your campaign is brand awareness, impressions, traffic, post engagement, or lead generation. Value Optimization with Minimum Return on Ad Spend (ROAS). If you're using ROAS as the primary metric of success, this is a good option. Manual Cost Per Click (CPC). Target ROAS.
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