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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

This leaves room for adjustments, introducing new initiatives, and keeping a flexible budget. More efficient meetings. This can help you fill gaps and cost-effectively strengthen your team. You can avoid committing to long-term hires that involve onboarding and training. Use your marketing budget more efficiently.

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Building Your Revenue Systems Landscape for Operational Efficiency

SmartBug Media

Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. Our recent webinar, " Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations. Take CRMs, for instance.

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What Does it Take to Establish Sustainable Content Operations?

Scoop.it

Sustainable content operations rely on the continuous training and development of employees. On the other hand, presentations, press releases, and infographics have a short shelf life. Standardize content to increase efficiency, consistency, and compliance. High-quality content, a successful strategy, and plenty of room growth.

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How to leverage sales efficiency and sales effectiveness to improve sales productivity

Seismic

As sales cycles become more complex, sales efficiency and sales effectiveness are more important than ever. In order to engage these buyers and create repeatable success, organizations need processes that enable sales efficiency and sales effectiveness. What is sales efficiency? What is sales effectiveness?

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The Ultimate Guide to Operations Productivity: What It Is and How to Measure It

Hubspot

Operations management is the overseeing and designing of production, manufacturing, and distribution of products and services, particularly to make sure all processes are moving as efficiently as possible. Productivity itself is how efficiently inputs, like business processes, result in outputs of goods and services.

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How to win in B2B with Artificial Intelligence

Rev

Most of us experience the benefits of artificial intelligence in our own shopping experiences, such as when we get a ride with Uber, find a movie on Netflix, or book a room on Airbnb. I’ll bet improving the efficiency of B2B sales and marketing is way down the list. The Most Compelling Use of Artificial Intelligence in B2B.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI still can’t read the room “Over-use of AI in PR to become more productive will reveal a credibility gap.