Remove Cost Per Click Remove Facebook Remove Network Marketing Remove ROAS
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal. That’s “earnings per click.”

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What are the latest Facebook ads vs Google ads outcomes?

Valasys

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

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How D2C healthcare marketers can stay flexible in 2021

Liveintent

With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. But here are the 2 most important ones.

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The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. Search Engine Marketing (SEM).

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A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. Does the persona imagined at that marketing meeting match the results that you see? What is A/B Testing?