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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Copywriting and content marketing call for different skills and success metrics. My colleague wasn’t convinced. There’s more than philosophy at stake. Objectives.

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Writer Roundtable: How Do People Really Feel About Working for Brands?

Contently

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” For the last few years, I’ve done freelance copywriting for a major e-commerce brand, on a project-by-project basis. ” But it doesn’t bother me.

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Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)

ClearVoice

Two years later, she became the fashion editor at Cargo magazine, and then took a sidestep into copywriting, penning for brands like Ralph Lauren, Bergdorf Goodman and many others. Well, that’s in public relations, even if she doesn’t currently work in the field. But her degree?

Ethics 105
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Best Companies Don't Need Marketing

The Effective Marketer

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. And the word gets around and your hiring costs are reduced because people are now finding you for a change. The best marketing ends up being what the employees tell their friends about their companies. United States License.

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Freelancers on How They Use Data in Their Careers

ClearVoice

In fact, those content marketers, designers, and copywriters who have built the most successful empires have creative metrics and methods of bringing on new contracts by using seemingly insignificant data points. That’s how I broke into The Washington Post Magazine and RunWashington.com, as well.

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Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

ClearVoice

While switching hats from features writer to copywriter to branded digital content writer to podcast producer takes some mental dexterity, and sometimes confuses traditional long-form journalists, Townsend believes that experience and adaptability are the two most important qualities for success. foodwriting #writing Click To Tweet.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software.