Hubspot

MAY 20, 2011

Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. The system begins and ends with the analytics system you’re using. How do I find participants for focus groups?

Analytics 28

Analytics Marketing Analytics Tools Comparison Hubspot 28

seo.co

APRIL 5, 2022

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. To identify the best long tail keywords for your industry, start by perusing the data in your Google Analytics and Webmaster Tools. More Targeted (Long Tail) Traffic = Higher Conversion Rate.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing AI 52

Marketing AI Marketing & Strategy Marketing Strategy Work Management 52

Optinmonster

JANUARY 25, 2023

Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions. And in turn, you’ll enjoy much higher conversion rates.

Buyer Personas 116

Buyer Personas Template Demographics Ideal Customer Profiles 116

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Hubspot

APRIL 13, 2021

It's important to note — an audience profile is different than a target market, or buyer persona. A target market includes every single prospective buyer for your product or service. For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off.

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. Book My Free E-Commerce Marketing Consultation .

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! More lift, more conversions, more impact. Isn’t That to Increase Conversions?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Outgrow

AUGUST 24, 2021

But, we often find cases where marketers try to choose between qualitative research and quantitative research. It is carried out on the basis of data collected through first-hand observations, focus groups, customer surveys with open-ended questions, questionnaires, etc. . from Google Analytics.

Template 52

Template Research Outgrow Buyer Personas 52

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96