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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. They offer insights into website visits, search queries, social media activity, and more. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI.

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Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

Every transaction and conversion comes after a journey of discovery that can take days, weeks, or even months. As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. The customer journey is the process every buyer goes through before choosing a product or service.

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The Path to B2B Personalization at Scale: Using Content AI, Automation and Analytics to Optimize Journeys

Heinz Marketing

B2B revenue teams need content intelligence to effectively engage and convert known and anonymous buyers into accounts through personalized, self-service journeys. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

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The Path to B2B Personalization at Scale: Using Content AI, Automation and Analytics to Optimize Journeys

Heinz Marketing

B2B revenue teams need content intelligence to effectively engage and convert known and anonymous buyers into accounts through personalized, self-service journeys. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

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The Only B2B SaaS Marketing Channels That Matter For Attracting Customers

Directive Agency

Yes, the leading professional services network uses a cohesive mix of video, audio (audio snippets and podcast episodes), and written content to share emerging trends and insider insights with its B2B audience. So, mix up your (media) medicine—and shout about your industry expertise from the virtual rooftops. The result? The takeaway?

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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

Outreach volume (calls, emails, social media) Session duration and bounce rate. Lead qualification, on the other hand, prioritizes quality, identifying the most promising leads with a higher conversion potential. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024.

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10 Strategies to Harness the Power of AI and Beyond in Sales

Lead Forensics

Build Stronger Relationships with AI-Driven Customer Sentiment Analysis (Increased Customer Retention Rates) Understanding your customers’ sentiment is crucial for building lasting relationships. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.