Zoominfo

AUGUST 21, 2019

There’s no better example of this development than the relationship between content marketing and sales enablement. . Sales enablement refers to the process of providing a sales team with the information and content they need to nurture prospects and close deals more efficiently. What is sales enablement content?

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Zoominfo

FEBRUARY 27, 2021

Let’s take a look at our top 10 sales intelligence tools for your sales and marketing teams: 1. ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams. As a lead intelligence tool, Uplead provides both sales and market intelligence to gain insights into companies and individuals.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

JULY 9, 2020

Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. Digital Marketing ZoomInfo. As a sales organization and go-to-market engine, contact and account data is priority number one for our team. Social Media Management ZoomInfo. Click to tweet.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Your most common content marketing roadblocks can be solved with just a little planning. So, whether you’re new to the world of content marketing or simply in need of a refresher, this article is for you.

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

Zoominfo

AUGUST 11, 2020

Similar to your ideal customer profiles (ICPs) , ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. Which clients had the shortest sales cycle?

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Webbiquity

JUNE 20, 2017

Combined, this can shorten the sales cycle by nearly 50%. Consider these statistics: 82% of prospects value content made for their specific industries ( source ). 67% say the same about content created for their specific job functions ( source ). Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo.

Account Based Marketing 231

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 231

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

SEPTEMBER 3, 2020

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle. Craft educational content for each of those stages.

Automation 262

Automation Auto Responder Trigger Marketing Touchpoints 262

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. How to Use Buyer Personas to Shorten the Sales Cycle.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

JULY 28, 2019

The natural way to calculate this marketing metric is to divide the number of sales made in a specific time period, by the number of leads generated within that same time period. So, if your organization made 15 sales the first quarter, but generated 100 leads – your Lead to Close Conversion Rate would be 15%.

B2B Marketing 240

B2B Marketing B2B Zoominfo Conversion Rate 240

Zoominfo

OCTOBER 24, 2024

ZoomInfo Copilot ZoomInfo Copilot helps today’s sellers reach their ideal buyers first by applying advanced AI to the strongest data foundation in go-to-market. Summarizes critical account information from both CRM and ZoomInfo data, reducing research time. Learn More About ZoomInfo Copilot 2.

Marketing AI 211

Marketing AI Enterprise Management Work Management Marketing Management 211

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? How to Develop a Content Marketing Strategy. ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Zoominfo

JUNE 10, 2024

But the cold reality of today’s B2B sales landscape means that the vast majority of your ideal customers simply aren’t in-market when you’re ready to reach them. That’s precisely the problem we set out to solve with ZoomInfo Copilot. That’s precisely what ZoomInfo Copilot can do for your team. Sell Smarter. Win Faster.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sales success comes down to one thing: your speed to connect. Deliver Personalized Content to Leads.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Zoominfo

JULY 30, 2020

At ZoomInfo, that gap is what drives us. And because of what’s happening within ZoomInfo in the context of the current economic conditions, I’ve found myself discussing our growth trajectory, time and again, at virtual conferences, investor meetings, and with mainstream media outlets. That’s what ZoomInfo provides. We got them!

Lead Ranking 130

Lead Ranking Marketing Analytics Tools Zoominfo Lead Scoring 130

Zoominfo

MARCH 3, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Ranking 100

Zoominfo

NOVEMBER 20, 2018

A multi-touch attribution model gives credit to every piece of content or channel a prospect interacts with on their journey to the final conversion point. A time-decay model is useful for longer sales cycles—where the most recent touchpoints tend to be the most influential in the conversion process.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

JULY 4, 2018

Share informational content and interact with each prospect’s posts. Then, share content that will resonate with your target audience. Follow and engage with other businesses and individuals within your industry – share and comment on content you find interesting, answer questions and join in conversations.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

NOVEMBER 18, 2024

Faster Sales Cycles : Access to detailed visitor data shortens the sales process. Better Content Strategy : Visitor insights guide more relevant and engaging content. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Zoominfo

APRIL 2, 2018

Studies show that sales reps forget 84% of all sales training content after 90 days ( source ). There’s a simple solution to this problem– implement a program to facilitate consistent sales coaching and ongoing training. You’ll have increased access to relevant content. Invest in ongoing coaching.

Paid Search Agency 207

Paid Search Agency Work Management Marketing Management Sales Qualified Leads 207

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Brands that use a broad-reach marketing approach tend to focus on optimizing their digital marketing engine by utilizing their website, email marketing, paid ads, earned media, social media, and content marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. For a long time, it was the motto of any worthwhile salesperson. But things change.

Cold Calling 100

Cold Calling Zoominfo Work Management Effectiveness 100

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Focus your account-based marketing plan around the products with the fastest sales cycles! Do you need to close big sales?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

SEPTEMBER 1, 2021

It could be a link to your calendar, an invitation to reply with questions, or a piece of content they can download and consume in the meantime. This method eliminates the huge inefficiency of setting up meetings through back and forth emails and can reduce the sales cycles up to 20%.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms are comprehensive software solutions designed to streamline sales processes. They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance.

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Zoominfo

MARCH 26, 2018

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Create more personas and focus on more personal data points like pain points, content preferences, and objections. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ).

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

FEBRUARY 7, 2025

Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo Flywheel Marketing Spins Out of Control The flywheel promised a perpetual motion of growth, where delighted customers would fuel future demand through word-of-mouth and advocacy. Sell Smarter. Win Faster.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Zoominfo

JUNE 6, 2019

36% of companies have created shorter sales cycles using personas. It is more effective to target cold leads with persona-based content than targeting warm leads without using persona-based content (58% versus 45%). For more ways to improve your sales prospecting efforts, contact ZoomInfo today.

B2B Sales 212

B2B Sales Top of Funnel Cold Calling Buyer Personas 212

Zoominfo

JANUARY 31, 2025

For example, if the average deal cycle is six months, the key questions are: What were your best fit customers doing six months before they bought? Were they consuming specific types of content? Prioritize Quality Over Volume Volume works in SMB markets with short sales cycles, but in enterprise deals, precision matters more.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Intent Signal Zoominfo 130

Zoominfo

OCTOBER 25, 2018

The criteria involved in B2B lead scoring may involve data points like industry, company size, or a completed action such as a form submission or content download. Improve your content marketing strategy. For more information about ZoomInfo, contact our sales team today. Offer recommendations in real-time.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Fastest sales cycles? Bridge the Gap between Sales and Marketing.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

APRIL 23, 2020

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Content has misaligned messaging, distributed to the incorrect audience (or no audience at all). But there’s data, and then there’s data.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Zoominfo

NOVEMBER 1, 2024

Unlike traditional broad-based advertising, this approach allows marketers to tailor their messaging and content to key decision-makers within carefully selected organizations. ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demand generation and account-based marketing strategies.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

JUNE 25, 2021

These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. Read More: How to Shorten the Sales Cycle at Each Stage.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Zoominfo

MARCH 5, 2018

The benefits of using buyer personas are well-documented ( source ): 36% of companies have created shorter sales cycles using personas. Improve your sales-enablement content. The modern B2B customer requires helpful content to guide them through the buyer’s journey. Create and organize a content library.

Sales Qualified Leads 201

Sales Qualified Leads Lead Ranking Lead Scoring Product 201