Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

MAY 16, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? They’re not typically part of a standard, raw data offering.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

SEPTEMBER 3, 2020

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle. Craft educational content for each of those stages.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. But it’s not impossible.

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. ZoomInfo MarketingOS Finally, ABM with data you can trust. Automated emails encourage leads to move from the product research phase into the buying cycle.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Zoominfo

JULY 4, 2018

Share informational content and interact with each prospect’s posts. Then, share content that will resonate with your target audience. Follow and engage with other businesses and individuals within your industry – share and comment on content you find interesting, answer questions and join in conversations.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Brands that use a broad-reach marketing approach tend to focus on optimizing their digital marketing engine by utilizing their website, email marketing, paid ads, earned media, social media, and content marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

AUGUST 3, 2022

At ZoomInfo, tenured employees teach new hires all about our company culture, industry, and processes. Our new hires bring insights about cultural differences, localized sales tactics and etiquette, and what is most important to native customers. Workflows can prompt that outreach once the proper trigger is set.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Although marketing and sales alignment starts at the top, it can’t just stay there.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

JULY 29, 2019

Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. It can lead to wrong numbers being called, bounced emails, and unfit leads added to outreach lists. So make CRM hygiene maintenance a part of your sales and marketing strategies!

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019 Take Atlatl Software , a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

JULY 1, 2021

Whether or not it progresses through the funnel depends upon what kind of inbound leads you’re attracting, as well as the lead qualification process that happens once they enter the sales funnel. Validate Contact Information Inaccurate data is a killer, and burner emails used by prospects to download content lead to wasted time and dead ends.

Lead Qualification 100

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Craft engaging content that converts. Who is most likely to buy and when?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

OCTOBER 5, 2021

An ICP can inform your entire sales and marketing strategy, from content creation to advertising to sales outreach, by answering these questions: What type of messaging resonates with your best customers? Shorten sales cycles by reducing time in the awareness stage of the buyer’s journey. Get a Demo 2.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

Zoominfo

MARCH 4, 2018

Throughout the sales cycle you’re getting to know a company’s decision-makers, working to improve enterprise-wide operations. link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Lead prioritization: Sales reps spend much of their time manually qualifying leads.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

JUNE 16, 2021

But the very first step, he insisted, was creative outreach. When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. Get rid of any spammy content. Getting rid of spammy content doesn’t just apply to subject lines, though. Sure enough, he responded. from an unknown sender?

Ideal Customer Profiles 130

Ideal Customer Profiles Outreach Opt-out B2B Sales 130

Hubspot

JULY 3, 2020

Using tools such as LinkedIn or ZoomInfo can be helpful when researching an account and the key contacts within the account. Gather Intel and Align Content. Whether it's for content alignment or sales outreach, align relevant communications to each stage of the buyer's journey. Engage and Learn.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

The ABM Agency

APRIL 10, 2023

Improved customer relationships: By tailoring content and interactions specifically for each target account, you can create stronger connections with decision-makers within these organizations. Now let’s move on to aligning content assets with sales funnel stages for maximum impact at each stage.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

NetLine

OCTOBER 30, 2023

Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. This means that 98% of those prospects who would be interested have not seen your content. The B2B Black Hole.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Zoominfo

MARCH 5, 2018

The benefits of using buyer personas are well-documented ( source ): 36% of companies have created shorter sales cycles using personas. Improve your sales-enablement content. The modern B2B customer requires helpful content to guide them through the buyer’s journey. Create and organize a content library.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

JUNE 16, 2021

But the very first step, he insisted, was creative outreach. When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. Get rid of any spammy content Would you open an email with the subject line, “Guess what we have in store for you!!” Sure enough, he responded. from an unknown sender?

Ideal Customer Profiles 100

Ideal Customer Profiles Personalization Outreach Opt-out 100

Zoominfo

FEBRUARY 7, 2023

Lead scoring Lead scoring is a system in which you assign point values to each lead or prospect, based on specific criteria, to prioritize leads and improve outreach. Personalization Creating a personalized sales outreach strategy is important for making sure that your sales pitch is relevant to your prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ClearVoice

APRIL 30, 2020

In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. A lead generation tool is a tool or software that makes it easy to capture qualified leads without doing a ton of manual outreach, follow-ups, and nurturing.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Marketing Interactions

AUGUST 15, 2021

This lackluster outreach and ineffective score combine to reinforce the notion that MQLs are not qualified. B2B buyers consume at least 13 content assets during their buying process. Consider adjusting your scoring for the following factors: Persona-related content engagement. Pre-sales cycle content.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Zoominfo

OCTOBER 21, 2021

This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. What kind of content are they downloading?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6–18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

SalesIntel

FEBRUARY 19, 2024

This allows for more targeted and personalized outreach, increasing the likelihood of conversion. Generating leads from your website using SEO tactics to fill the sales pipeline is another great way to boost sales. Both teams can collaborate to create a content marketing strategy. Why B2B Sales Hard?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. What is SalesIntel’s PredictiveIntent?

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Hubspot

AUGUST 30, 2023

Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. AI sales tools gather and analyze purchasing behavior, browsing behavior, and support interactions to detect patterns and trends. Advanced personalization of sales emails doubles your positive email reply rate.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Engagio

NOVEMBER 19, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. content and offers). Intent is an indicator that a company is interested in a certain topic, based on the content consumption of the buying committee within that company.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106