KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. Creating Content for Prospects and Customers. Content and Marketing Automation.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Outbound leads cost 39% more than inbound leads ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Outbound leads cost 39% more than inbound leads ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 130

B2B Marketing Search Marketing B2B Google 130

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. But incomplete without a means to capture demand and convert it to sales. He blogs at [link].

Sales Management 120

Sales Management Social Media Work Management Process 120

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All-hands discovery session yields important insights, priorities.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

KoMarketing Associates

MARCH 5, 2019

Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. Even though this is a time-consuming process, it will help you stay organized for the next step –identify where your audience is and how to reach them. Develop Relationships by Lead Nurturing.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. Source: Twitter. What Is Growth Hacking?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 116

Top of Funnel B2B Marketing Practices B2B Thought Leadership 116

The Point

JULY 13, 2012

In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Tomorrow People

MARCH 5, 2012

Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. The goal is to encourage both return visits and eventually, sales. Each of these examples serves as a way to engage with leads and bring them back to your website.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

SendX

DECEMBER 7, 2020

It's a game of percentages; the more people who open your email, the higher your chance of converting sales. Your content is too vague for your audience. Email personalization is a tactic used to build relationships with your subscribers. For example, you can insert subscriber's names, locations, or other dynamic content.

Email Marketing 214

Email Marketing Work Management Marketing Management Open Rate 214

Only B2B

OCTOBER 26, 2023

Must Read: Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation How to use your B2B list to generate leads and sales Segmenting Your B2B List: The Bedrock of Precision The cornerstone of prosperous B2B marketing is segmentation. The end results?

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Onalytica B2B

JANUARY 18, 2018

She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. I love Scott Brinker.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. No longer will the Inside Sales Rep be a “jack of all trades” Roles will be clearly defined and measured based on specific desired outcomes. Data will become an integral component for predicting the likelihood of Inside Sales success.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Heinz Marketing

APRIL 19, 2022

One of the most common challenges sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. By Cameron Katoozi , Marketing Consultant at Heinz Marketing.

Lead Generation 101

Lead Generation Webinar Metrics Sales Qualified Leads Generation 101

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Stevens & Tate

MARCH 31, 2024

This update marks a significant shift in the way Google evaluates content quality and addresses spam across the vast expanse of the internet. In this update lies an effort to minimize the presence of “unhelpful” content in search results. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Marketing Interactions

SEPTEMBER 26, 2022

The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. The number of interactions during a purchase is now up to 27—including sales interactions.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Adobe Experience Cloud Blog

JUNE 18, 2018

Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. But how do you translate ordinary social media conversations into actionable sales leads? Dig into your data to find out what social media platform generates the most sales leads for your business.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Content is the new collateral.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Oktopost

OCTOBER 5, 2022

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Catch all episodes here.

Eloqua 118

Eloqua Work Management Transparency Leads 118

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Phase One: Content Assessment. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Phase One: Content Assessment. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. The importance of the seller-buyer relationship is mission-critical to a successful sale.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. The importance of the seller-buyer relationship is mission-critical to a successful sale.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. They come in a variety of types.

Social Media 117

Social Media Examples Media Urgency Marketing 117

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Let’s take lead nurturing , for example. From a social perspective, we put a lot of content out there.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Sharpspring

FEBRUARY 10, 2022

This means they don’t need to involve anyone else in the decision-making process. Many tactics will overlap, but which strategies are used to effectively convert leads can vary greatly between the two. When deciding what strategies to use, be sure to keep buyer intent and the decision-making process in mind.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

PureB2B

MAY 30, 2022

One of the foremost aims of a marketer is knowing what steps are required to establish a company with an efficient lead generation system –knowing how to build a company that creates an agile funnel with a continuous flow of inbound and outbound leads. Change management attempts to overcome staff resistance to new challenges.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Effectiveness 48

Adobe Experience Cloud Blog

JULY 29, 2013

Author: Shonal Narayan What marketing tactic is best described by the following statements? Improves sales efficiency. Increases the velocity at which leads flow through the funnel. But, if you answered “automated lead nurturing” you are spot on! Builds brand awareness and preference. Be Immediate.

Top of Funnel 48

Top of Funnel Sales Management Lead Scoring Lead Ranking 48

GreenRope

NOVEMBER 13, 2016

5 Best Ways to Qualify Leads and Push them Down your Funnel. A lead is not a lead is not a lead. Every lead is different, and not everyone flows through your funnel the same way. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

5 Best Ways to Qualify Leads and Push them Down your Funnel. A lead is not a lead is not a lead. Every lead is different, and not everyone flows through your funnel the same way. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

5 Best Ways to Qualify Leads and Push them Down your Funnel. A lead is not a lead is not a lead. Every lead is different, and not everyone flows through your funnel the same way. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

5 Best Ways to Qualify Leads and Push them Down your Funnel. A lead is not a lead is not a lead. Every lead is different, and not everyone flows through your funnel the same way. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40