SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo.

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DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

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Heinz Marketing

MAY 23, 2023

That’s where intent data comes into play. What is Intent Data? Intent data captures a potential customer’s behavior or interest in a specific product or service. This data is collected from various sources, including website behavior, social media activity, and content consumption.

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Intent Data Paid Search Agency Marketing Analytics Tools Intent 104

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. ZoomInfo MarketingOS Finally, ABM with data you can trust. We recently went through this process at ZoomInfo when Law came on board as the new CMO. Get a Demo 3.

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SalesIntel

MARCH 8, 2023

While the reasons for this conclusion may be overly broad, some of the most significant difficulties include inaccurate prospect records and content that fails to resonate. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects.

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Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

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DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

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Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . What Is Intent Data? First-Party Intent Data.

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The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. Reading Time: 4 minutes.

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Bombora Intent Data Marketing Automation Services Intent 98

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. How do you access buyer intent data?

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Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. link] — ZoomInfo (@ZoomInfo) January 27, 2021.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

SEPTEMBER 5, 2023

With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside. Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions.

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DealSignal

DECEMBER 1, 2022

This has had a profound impact in terms of marketing strategy, and the way that companies gather, analyze, and use data has become a fundamental part of the process. Precision Targeting: Unleashing Data Accuracy. Precision Targeting: Unleashing Data Accuracy. This is where B2B data providers come in. Data Accuracy.

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Marketing Insider Group

JULY 10, 2023

Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. The data is critical to your data intelligence process.

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Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

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Work Management Marketing Management Cold Calling Tips 237

Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. And in that pursuit, we’ve learned data is best served with context. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. What is Intent Data?

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Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. ” Mitchell Hanson, director of demand generation at ZoomInfo We want zero waste.”

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Zoominfo

AUGUST 22, 2022

From the audience’s point of view: they won’t get bombarded with irrelevant content and messages, but will receive content that’s actually of interest to them. This applies to all types of campaigns — from emails to display ads to content syndication. Which Comes First — the Content or the Audience? It’s a win-win.

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Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . You Heard It from Bill Gates First.

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Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. Let’s say you’re targeting ZoomInfo and you know that it’s a software company based in Vancouver, WA.

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Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Analyze Prospect And Customer Data. Check it out!

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Zoominfo

MAY 31, 2022

When you offer highly targeted content to an account, customers and prospects feel understood and catered to, which expedites the sales process and increases the likelihood of contract renewal. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. ZoomInfo MarketingOS Finally, ABM with data you can trust. And that starts with clean data.

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Zoominfo

MAY 25, 2022

This data is important to sales and marketing leaders early in the sales cycle because it helps identify opportunities, target displacement campaigns, and introduce a talking point. Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach.

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Zoominfo

FEBRUARY 8, 2022

Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. The reason?

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Zoominfo

JULY 25, 2023

Awareness is made even more potent by creating and distributing content that speaks directly to the one or more ICPs you’ve identified as part of the B2B lead generation process. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

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Zoominfo

MAY 9, 2022

“If you’re writing emails and sending them manually, your ability to execute on that workflow is limited by the amount of people you have working on your team,” says Michael Maimone, head of sales for Chorus, Chat, and Engage at ZoomInfo. The biggest hurdle that people face is content,” Maimone says.

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Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Get a Demo 2.

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Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. How do you measure the effectiveness of your data?

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Zoominfo

NOVEMBER 16, 2021

We recently got to know more about how AJ Liddell, a marketing strategist at Blue Frog , focuses on helping clients become more data-driven. We currently have over 20 people with a team structure of around five people on each team: a strategist, junior strategist, developer, designer, and content strategist. Are you back in the office?

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Zoominfo

JUNE 14, 2022

Sales teams can incorporate a diverse range of data signals, such as technographic and intent data , to build an efficient, predictable pipeline. GTM Ops acts as a clearinghouse for all outbound data, campaigns, and content, providing executives and leaders with an overview of all sales and marketing data.

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Zoominfo

OCTOBER 5, 2021

How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers. A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. Check it out!

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Zoominfo

OCTOBER 5, 2021

Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. You do this by zeroing in on the prospect’s needs and providing the right content at the right time. They’re exploring how to solve their business problem by accessing a company’s content. Here’s why. What Is an MQL?

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Zoominfo

JANUARY 8, 2020

Pricing can vary significantly depending on whether you’re purchasing a technology-generated list of names and numbers – or a full contact database with human-verified accuracy and contextual information like org charts and intent data. The price will also be affected by how much data you need.

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NetLine

OCTOBER 30, 2023

Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. This means that 98% of those prospects who would be interested have not seen your content. The B2B Black Hole.

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