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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Understanding just how active a prospect is can be measured through third-party intent data such as surges in online search and consumption of content related to specific topics related to a product or service. Internal intent data refers to the campaigns a company is running, and who is responding to them.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? Internal intent data refers to the campaigns a company is running, and who is responding to them.