Account Based Marketing, Content, Intent Data and Zoominfo

The Key to Account-Based Marketing Success

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles Planning ABM

Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers.

Buyer Intent

Buyer Intent Intent Data Intent Marketing Analytics Tools

MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management

Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

Intent Data

Intent Data Intent Intent Leads Ideal Customer Profiles

12 Questions – A Checklist for ABM Readiness

The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. For others, it’s identifying a target account list. Filling those gaps will make you better prepared to reap maximum benefit from a fully-deployed ABM strategy. Ex: reach, engagement, engagement minutes, account coverage, meetings).

Ideal Customer Profiles

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking

Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. Customer segmentation is a marketing strategy that organizes buyers into groups. For behavioral segmentation, intent data plays a significant role in understanding lead behaviors.

Segmentation

Segmentation Account Based Marketing Lead Scoring Lead Ranking

Three Ways Data Can Improve Your ABM Strategy

Webbiquity

JUNE 20, 2017

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer. Guest post by Krysta Williams. Not convinced?

Account Based Marketing

Account Based Marketing Ideal Customer Profiles ABM Zoominfo

Do You Need Bombora? What the Intent Data Provider Brings to the Table

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution.

Bombora

Bombora Intent Data Marketing Automation Services Intent

ZoomInfo x Bain: 10 Insights From Our CMO Event

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. ZoomInfo MarketingOS Finally, ABM with data you can trust. We recently went through this process at ZoomInfo when Law came on board as the new CMO. Get a Demo 3.

Zoominfo

Zoominfo CMO Marketing Analytics Tools Enterprise Management

Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason. Table of Contents What is Intent Data? What is Intent Data?

Intent Data

Intent Data Intent Intent Leads Intent Signal

How To Segment Audiences: A B2B Marketer’s Guide

Zoominfo

AUGUST 22, 2022

From the audience’s point of view: they won’t get bombarded with irrelevant content and messages, but will receive content that’s actually of interest to them. This applies to all types of campaigns — from emails to display ads to content syndication. Which Comes First — the Content or the Audience? It’s a win-win.

Segmentation

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services

Your Guide to B2B Intent Data in 2022

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . What Is Intent Data? First-Party Intent Data.

Intent Data

Intent Data Intent Peer-to-peer Outgrow

Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers.

Segmentation

Segmentation Account Based Marketing Lead Scoring Lead Ranking

The Difference Between Firmographic and Technographic Data

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account.

Account Based Marketing

Account Based Marketing Zoominfo ABM Budget Programs

A thorough guide to Intent data marketing 2023

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data

Intent Data Intent Marketing AI Marketing Analytics Tools

Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. Let’s say you’re targeting ZoomInfo and you know that it’s a software company based in Vancouver, WA.

Marketing Automation Services

Marketing Automation Services Budget Programs Zoominfo Work Management

How to ABM Like a Boss (Part 4): Select Your Target Accounts

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. content and offers).

Demand Generation

Demand Generation Ideal Customer Profiles Account Based Marketing ABM

7 Ways to Align Marketing and Sales Teams

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Although marketing and sales alignment starts at the top, it can’t just stay there.

Lead Ranking

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel

How to Use ABM to Retain and Grow Accounts

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. Competitor : Consider nurturing these prospects with content that shows your expertise versus competitors.

Account Based Marketing

Account Based Marketing ABM Lead Scoring Lead Ranking

B2B Lead Generation: The Ultimate Guide

Zoominfo

JULY 25, 2023

Awareness is made even more potent by creating and distributing content that speaks directly to the one or more ICPs you’ve identified as part of the B2B lead generation process. In a company that has modernized its GTM strategy , sales and marketing experts will work together to align on and oversee the process of generating B2B leads.

Ideal Customer Profiles

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

SEPTEMBER 22, 2022

Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Work Management

Work Management Marketing Management Budget Programs Demand Generation

From Account Profiles to Account Based Marketing and Sales Success

Engagio

APRIL 23, 2018

While they have always been important, Account Based Marketing (ABM) and Account Based Sales Development (ABSD) have further raised their stature. That’s because they set the foundation for this marketing approach. With inbound marketing, companies cast a wide net to capture leads.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel

The Demand Generation Strategy Guide

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Top of Funnel Demand

The 2023 B2B Data Buyer’s Guide For Marketing Leaders

SalesIntel

JANUARY 12, 2023

Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service. You see the high buying intent for the company in your data platform. To be considered actionable, your B2B data has to be correct.

Ideal Customer Profiles

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking

The Difference Between Firmographic and Technographic Data

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account.

Account Based Marketing

Account Based Marketing Zoominfo ABM Budget Programs

Are You Tracking These Crucial Marketing KPIs?

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics

Is the MQL Dead? Nope.

Zoominfo

OCTOBER 5, 2021

The phrase ‘MQL is Dead’ bubbles to the surface in marketing feeds. Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. MQLs are also critical to an organization’s lead generation marketing strategy. What Is Lead Qualification in Marketing?

Lead Ranking

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads

The Demand Generation Strategy Guide

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. You aren’t the only one to think so.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Top of Funnel Demand

The buzz around account-based marketing at MarTech

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management

In Space, No One Can Hear You Click

NetLine

OCTOBER 30, 2023

Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. This means that 98% of those prospects who would be interested have not seen your content.

Intent Data

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking

Intent Driven Sales Prospecting is Crucial in B2B Sales

6sense

DECEMBER 10, 2021

As per Network Research, “intentional and attitudinal targeting is considered more accurate than traditional demographic strategies”. Such intent-based targeting is achieved with the help of real-time intent marketing strategies. In a nutshell, intent-based marketing helps with: Identifying an ideal customer.

B2B Sales

B2B Sales Intent Account Based Marketing Zoominfo

Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo.

Display

Display Lead Ranking Marketing Qualified Leads Advertisements

How to Measure the Success of Lead Generation

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Ranking

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring

#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget

Marketing Budget Sales Management Webinar Metrics Top of Funnel

Assessing Your Marketing Technology Stack

Heinz Marketing

SEPTEMBER 30, 2022

Examples include Google Analytics for website reporting and analytics; data analysis tools like Power BI, or Tableau; and specific analytics like HotJar for website heat mapping; Email on Acid for email previewing and code development; SEMRush and Moz for SEO, etc. How are you using them?

Ideal Customer Profiles

Ideal Customer Profiles Work Management Planning Marketing Automation Services

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

APRIL 12, 2021

Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey. . In other words, conflicting expert opinions can throw marketing goals off course.

Enterprise Management

Enterprise Management Work Management Marketing & Strategy Marketing Strategy

How to Measure the Success of Lead Generation

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Ranking

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring

10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. Intent data provides invaluable insights into the behavior and interests of potential buyers. Read Now – Alternatives to Zoominfo 4.

Sales Management

Sales Management B2B Sales Top of Funnel Marketing & Strategy

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

APRIL 12, 2021

Personalize at scale Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey. In other words, conflicting expert opinions can throw marketing goals off course.

Enterprise Management

Enterprise Management Work Management Marketing & Strategy Marketing Strategy

Account-based Marketing (ABM) Tactics to Try | Strategic IC

Strategic-IC

SEPTEMBER 23, 2020

"With ABM always lead with Strategy. Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. ABM - Sounds new but is it? While Account-based Marketing may be getting a lot of attention right now it is not new - far from it. Your Target Accounts.

Account Based Marketing

Account Based Marketing ABM Tactics Paid Search Agency

DealSignal vs Seamless AI: B2B Engines Demystified

DealSignal

JULY 17, 2023

While coverage and accuracy are two of the key reasons, customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team. DealSignal’s Intent Data feature: A game changer for data marketers.

B2B

B2B Ideal Customer Profiles Budget Programs Zoominfo

Mastering ABM: How 3 Marketing Teams Built Effective Strategies

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

Account Based Marketing

Account Based Marketing ABM Marketing Analytics Tools Marketing & Strategy

How to Measure the Success of Lead Generation

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in the market for a new car.

Lead Ranking

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads

What is Intent Data? How to Turn Signals into Action

Zoominfo

AUGUST 30, 2023

Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business.

Intent Data

Intent Data Intent Intent Signal Lead Ranking

The Key to Account-Based Marketing Success

Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Trending Sources

MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Let Search Intent Lead the Way: 6 Intent Data Use Cases

12 Questions – A Checklist for ABM Readiness

Customer Segmentation: How to Woo Leads with the Right Content

Three Ways Data Can Improve Your ABM Strategy

Do You Need Bombora? What the Intent Data Provider Brings to the Table

ZoomInfo x Bain: 10 Insights From Our CMO Event

Let Search Intent Lead the Way: 5 Intent Data Use Cases

How To Segment Audiences: A B2B Marketer’s Guide

Your Guide to B2B Intent Data in 2022

Customer Segmentation: How to Woo Leads with the Right Content

The Difference Between Firmographic and Technographic Data

A thorough guide to Intent data marketing 2023

Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

How to ABM Like a Boss (Part 4): Select Your Target Accounts

7 Ways to Align Marketing and Sales Teams

How to Use ABM to Retain and Grow Accounts

B2B Lead Generation: The Ultimate Guide

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

From Account Profiles to Account Based Marketing and Sales Success

The Demand Generation Strategy Guide

The 2023 B2B Data Buyer’s Guide For Marketing Leaders

The Difference Between Firmographic and Technographic Data

Are You Tracking These Crucial Marketing KPIs?

Is the MQL Dead? Nope.

The Demand Generation Strategy Guide

The buzz around account-based marketing at MarTech

In Space, No One Can Hear You Click

Intent Driven Sales Prospecting is Crucial in B2B Sales

Marketers: Beware of These B2B Display Advertising Mistakes

How to Measure the Success of Lead Generation

#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Assessing Your Marketing Technology Stack

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

How to Measure the Success of Lead Generation

10 B2B Sales Strategies for Building a Better Sales Pipeline

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Account-based Marketing (ABM) Tactics to Try | Strategic IC

DealSignal vs Seamless AI: B2B Engines Demystified

Mastering ABM: How 3 Marketing Teams Built Effective Strategies

How to Measure the Success of Lead Generation

What is Intent Data? How to Turn Signals into Action

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