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MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. LinkedIn: Marsha Collier (12.8K

eCommerce 111
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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. This shows up clearly in search query data, like in the chart from Google Trends below. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

eCommerce 121
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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. It might be reasonable to conclude, therefore, that social media participation is over-hyped and disproportionately resourced for ecommerce websites. The results were shocking.

eCommerce 151
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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 by 2023 , accounting for 17% of sales. The typical B2B buyer performs approximately 12 online searches as research , according to Google. They also seek out content, consuming up to 13 pieces before purchase. Why the Change?

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Measuring the ROI of Content Marketing with True Engagement Metrics

Parse.ly

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine. Table of Contents.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

trillion in 2023 through ecommerce alone? While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Maybe “boring to boring”? Statista ).

B2B 98
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120 Top People in Minnesota Tech on Twitter

Webbiquity

Principal Analyst, Forrester Research. Managing Director Techstars Farm to Fork. Managing Partner Bread & Butter Ventures. eCommerce Global Payments Professional at Digital River. Program Manager @flipgrid. Managing Partner @bread_butterVC. Former @google @RiseofRest. Formerly @Google @YouTube.

Twitter 262