Content FAQ Media Plans Newsletter 
Convince & Convert
MAY 11, 2010
The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.
NuSpark Consulting
JUNE 1, 2018
Much has been written about the top and bottom of the sales funnel, but your mid-funnel content marketing is also critically important to the demand generation process. What Mid-Funnel Content Is. This bridges the gap between the initial awareness-raising content at the top of the funnel and the final sale at the bottom.
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Convince & Convert
AUGUST 16, 2010
3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.
Liveintent
AUGUST 9, 2022
B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. You go back to your media plan and diversify. You can launch native ads in email newsletters, for example, to reach audiences in nonintrusive ways. And, unlike many social media platforms, email isn’t overcrowded.
Industrial Marketing Today
MAY 5, 2010
That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”
Convince & Convert
APRIL 6, 2010
Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.
Convince & Convert
SEPTEMBER 22, 2010
Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. And, you need to start unifying your content strategy across all channels. link] Create e-newsletters « Social Media for Authors [.]
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