Remove de-dupe
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Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. A co-branded email is so-named because the email will be “from” the list owner (typically a publisher) but 100% of the email content itself will be the advertiser’s. Cost is around 65-70 cents per name.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

These marketing stacks are increasingly “rationalized” — i.e., they are implemented with a clear division of responsibility, de-duped use cases, a workable data interchange strategy, and an overall economy of architecture (as few products needed to achieve success, but no fewer). What do you see?

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. Buyer Intent Data: Buyer Intent Data data helps you to identify prospects who are actively engaged in a buying decision based on the type of content they are consuming.

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

Ongoing management of data (de-duping, enriching, etc.). Who is charged with defining actions for key personas, and creating messaging and content? In most companies, Marketing Operations handles these tasks. Who drives orchestrated play strategy and execution?

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Ongoing management of data (de-duping, enriching, etc.). Who is charged with defining actions for key personas, crafting messaging, and creating content?

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Strategy-changing B2B and Professional Services Insights from 14 Visible Experts – Part 2

Hinge Marketing

Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.

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How to Sell a Product Without Sounding Salesy

ConvertKit

Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? An effective strategy for day-to-day affiliate marketing is to sprinkle affiliate links throughout new or existing content as you go about your regular business process. Creating beginners content. Cheat sheets.

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