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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that.

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Everything You Need to Know About Growth Marketing—2024

Huptech Web

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group.

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B2B Marketing Department Structure: Finding the Right Approach

Act-On

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

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How to organize your B2B growth marketing team

MKT1

Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I included growth marketing, but knew I could provide more clarity on this part of the marketing org. 8 months later, and I’m ready.

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Get Results Faster: How a Growth Marketing Agency Can Help

B2B Marketing Insights - WE

Marketing is just one of those necessary evils in life that most business owners would love to forget about. By hiring a growth marketing agency, you can easily focus on bigger and better things. Maybe you’ve already looked into marketing services before and you still don’t know if they’re right for you.

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Data Report: Marketing Role & Team Growth at B2B Startups

MKT1

📈 This is a bonus monthly edition of MKT1 Newsletter for free and paid subscribers. To receive an additional newsletter each month, attend our office hours, read newsletter archives, post to our job board , and access our template library become a paid subscriber. It certainly doesn’t feel that way though!