DivvyHQ

OCTOBER 28, 2022

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Content Marketing 126

Content Marketing Planning Content Marketing & Strategy 126

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

DivvyHQ

MARCH 17, 2020

When you create content for your audience, it should be engaging and relevant, not a commercial for your brand. Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story.

Storytelling 75

Storytelling Business Content Relevance 75

DivvyHQ

MARCH 17, 2020

When you create content for your audience, it should be engaging and relevant, not a commercial for your brand. Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story.

Storytelling 64

Storytelling Business Content Relevance 64

DivvyHQ

MAY 14, 2020

Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing. Learn more in our 2020 Guide to Content Marketing for Nonprofits.

Content Marketing 89

Content Marketing Planning Content Marketing & Strategy 89

DivvyHQ

AUGUST 21, 2019

I once thought, yes…of course a former journalist can be a content marketing writer. But after going through the evaluation and hiring process for a content marketing writer, I’m not so sure it’s that simple. Journalists and content marketing writers are actually very different professions.

Planning 45

Planning Content Marketing Paid Search Agency Storytelling 45

DivvyHQ

MARCH 17, 2020

When you create content for your audience, it should be engaging and relevant, not a commercial for your brand. Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story.

Storytelling 52

Storytelling Business Content Relevance 52

DivvyHQ

MAY 3, 2021

Content marketing can play a huge role in this effort, and here are five foolproof ways to get started. Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences.

Trust Marketing 85

Trust Marketing Content Marketing Brand Identity Branding 85

DivvyHQ

AUGUST 12, 2021

These technologies are bringing about the next generation of immersive content experiences, so why not take a few minutes to learn the ins and outs of this growing trend in content marketing.

Content Marketing 91

Content Marketing Planning Content Trends 91

DivvyHQ

FEBRUARY 9, 2018

Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine , explains that humans are drawn to content even if we don’t realize it. Because we are storytellers by nature. Welcome to the World of Content Marketing. Wearing the Content Creator Hat.

Marketing Analytics Tools 40

Marketing Analytics Tools Content Storytelling Work Management 40

DivvyHQ

MAY 14, 2020

Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing. Learn more in our 2020 Guide to Content Marketing for Nonprofits.

Content Marketing 52

Content Marketing Planning Content Marketing & Strategy 52

DivvyHQ

MARCH 3, 2020

Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. How should you go about planning content that will get their attention? Start here.

Planning 104

Planning Content Buyer Personas Demographics 104

DivvyHQ

AUGUST 15, 2019

Content planning, while essential to your content marketing efforts, can feel like an uphill battle. In the early days of a new content marketing effort, there is likely no shortage of content ideas. In this post, I’ll be discussing how to brainstorm writing ideas for genius content planning.

Planning 53

Planning Content Work Management Marketing Management 53

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 93

Examples Content Marketing Planning Content 93

DivvyHQ

AUGUST 23, 2017

The days of three-martini lunches in marketing have long since vanished. In their place, we’re facing a stiff hangover from our daily information and content overload. As you already know, content is changing at light speed. For marketers, this means the bar is rising constantly. President, The Content Wrangler.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

DivvyHQ

OCTOBER 9, 2018

What are today’s most in-demand content marketing skills? Ambitious and driven content marketers, join us on a journey to professional growth. With this blueprint in hand, let’s explore some of the most critical skills for today’s (and tomorrow’s) well rounded, indispensable content marketing pro.

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

DivvyHQ

OCTOBER 30, 2019

Some among us have been granted with gifts, so on this all hallows day, let us dig into the tricks and oddities of scary-good content marketers. Lots of imagination, hard work, organization, and desire are at play here.

Content Marketing 41

Content Marketing Planning Content Marketing 41

DivvyHQ

OCTOBER 30, 2019

Some among us have been granted with gifts, so on this all hallows eve, let us dig into the tricks and oddities of scary-good content marketers. Lots of imagination, hard work, organization, and desire are at play here.

Content Marketing 40

Content Marketing Planning Content Marketing 40

DivvyHQ

OCTOBER 30, 2019

Some among us have been granted with gifts, so on this all hallows eve, let us dig into the tricks and oddities of scary-good content marketers. Lots of imagination, hard work, organization, and desire are at play here.

Content Marketing 40

Content Marketing Planning Content Marketing 40

DivvyHQ

AUGUST 29, 2023

You're going to need a strategic content plan developed specifically for employee advocacy. The focus revolves around amping up awareness, making content easy to share, and showcasing your company culture. Learn more in our latest post from guest contributor Jenna Bunnell, Senior Content Marketing Manager at Dialpad.

Marketing & Strategy 88

Marketing & Strategy Content Planning Brand Identity 88

DivvyHQ

MARCH 3, 2020

Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. How should you go about planning content that will get their attention? Start here.

Planning 52

Planning Content Buyer Personas Demographics 52

DivvyHQ

MARCH 3, 2020

Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. How should you go about planning content that will get their attention? Start here.

Planning 52

Planning Content Buyer Personas Demographics 52

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 52

Examples Content Marketing Planning Content 52

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 52

Examples Content Marketing Planning Content 52

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

DivvyHQ

OCTOBER 26, 2022

Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

Brand Identity 93

Brand Identity Branding Ad Building Content 93

DivvyHQ

FEBRUARY 7, 2022

For marketing leaders, the desire to just crank up the volume when certain activities are working if all too tempting. This is especially prevalent in content marketing, where pushing too hard can quickly burn out (or stress out) your writers. But you can reach a point quickly where quality starts to suffer.

Content 98

Content Class Tips Activities 98

DivvyHQ

SEPTEMBER 23, 2022

Your blog is often the centerpiece of your content marketing offering. Google eats up your fresh content and serves it up to hungry audiences. And continual feeding bears more fruit. But sometimes the well of fresh ideas runs dry.

Content 86

Content Google Creativity Content Marketing 86

DivvyHQ

JULY 26, 2021

If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. But what are some techniques to keep your audience glued to their seats? Let’s take a look.

Webinar Metrics 100

Webinar Metrics Marketing Mix Content Marketing Planning 100

DivvyHQ

DECEMBER 12, 2017

In our recent Content Planning Research Report , a majority of respondents reported they are not measuring what we consider to be some of the most important content performance metrics. If you work with content, you’re likely already keenly aware that getting content in front of customers has never been more challenging.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

DivvyHQ

MAY 1, 2019

Namely, how to make our products and services more accessible, more human, and more valuable through better content planning and personalization at every step of our digital lead generation campaigns. For this reason, we content pros can’t allow psychographics or demographics to inform the content we plan.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

DivvyHQ

OCTOBER 25, 2018

For content marketing managers, this number may not seem like an exaggeration. It’s empowering to be at the crux of a brand, creating strategic content that cultivates an engaged audience and drives true business results. A Day in the Life of a Content Marketing Manager. Not really. So,” you ask. Good question.

Work Management 51

Work Management CMS Development Planning Content Marketing 51

DivvyHQ

AUGUST 16, 2017

But with channels diversifying, technology evolving, and consumers facing more options than ever, it’s getting harder for content marketers to get their content seen by their target audience. Below, we highlight 4 of these top challenges as well as insights from top influencers on how to clear these daunting content hurdles.

Planning 43

Planning Sales Qualified Leads Marketing Management Content 43

DivvyHQ

APRIL 5, 2017

What does this all mean for the future of content planning? While Joe Pulizzi is the Godfather of Content Marketing, Robert Rose is the King of Content Experience. And today, we turn to Robert for the straight dirt on the future of content planning. The same opportunity exists for content marketers.

Planning 40

Planning Content Enterprise Management Storytelling 40

DivvyHQ

OCTOBER 9, 2017

It should come as no surprise that at large legacy enterprise organizations, marketers looking to fast-track content programs can face big barriers. A great example of this theory in practice can be found in Carlos Abler , Leader of Content Marketing and Strategy at 3M, and all around content Jedi.

Enterprise Management 52

Enterprise Management Planning Content Cross-Selling 52

DivvyHQ

NOVEMBER 4, 2021

Want more engaging content? We've all heard it. People have the attention span of a goldfish." Uh.not really. The average Netflix subscriber watches 3.2 hours per day. Well, we're not Netflix," you might be thinking. Of course you're not, but that doesn't mean that we can't learn from some of the things Netflix does. Read on!

Content 100

Content Course Interactive Marketing Planning 100