Martech

JUNE 3, 2022

There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification. Student experience: Did the students like the course and did they find it useful? Purdue Digital Marketing Training. Course highlights.

Course 107

Course Paid Content Marketing Analytics Tools Work Management 107

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Use influencers for B2B content marketing.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Slate, and Thrive Global regularly publish syndicated content. Of course, the URL should also be part of your company-wide standard email signature.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. But these results don’t come over night, These numbers are for content marketers who invest for at least a year.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Marketing Insider Group

NOVEMBER 28, 2022

That is why 80% of CEOs are unhappy with the job marketing is doing. So what is marketing going to do now? The Content Marketing Imperative. The main point: The world has changed, most marketing stinks, and as marketers, we need to create content that attracts and converts new buyers based on helpful information.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Marketing Insider Group

NOVEMBER 30, 2021

Organic share of voice shows how visible your brand is compared to others on SERPs for brand-relevant keywords and topics. When you measure brand awareness, you look beyond your established customer base to understand how well your brand is known in your industry and the general consumer marketplace at large. Branded search volume.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

MAY 12, 2020

Of course, blog articles should only be as long as they need to be. To rank well, you must publish posts often — at least two to four times a week. With Google’s search engine algorithms getting smarter by the day, they have come to see synonyms — words that mean the same thing — as keyword equivalents.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Only B2B

JULY 15, 2021

Have you ever seen an email without any content? Of course not! Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. Content Marketing. Subject Line.

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. Write In-Depth Content. Get Links Pointing to That Content.

SEO 286

SEO Paid Search Agency Lead Scoring Lead Ranking 286

DivvyHQ

APRIL 30, 2019

While there is no shortage of “best practices” for content marketers, they often don’t make a lot of sense because they’re too contextual or specific to certain types of companies. But what about a list of specific do’s and don’ts for content marketers that are practical and applicable to all?

Planning 111

Planning Content Marketing Work Management Marketing Management 111

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. Let’s examine what content marketing brings to the table regarding fintech growth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. But now I wondered: were our customers secret SEO wizards? They were not.

SEO 190

SEO Tools Marketing & Strategy Lead Scoring 190

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Low barrier to entry with many customization options. What are the risks and benefits? Experiment to find your best mix.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! How do you plan for a year’s worth of content? Customer retention. Web traffic.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

SEPTEMBER 28, 2021

The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Digital marketing challenges are both internal and external. Key Takeaways. Image: Gartner.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? so you can provide the best content. People are searching.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Marketing Insider Group

JULY 14, 2020

Disruption isn’t new, just more intense, and that sets the course for rethinking marketing. The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Marketing Isn’t What We Thought It Was.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. So, how does content marketing fit into all of this? Content marketing is key to organic SEO. Figure out Those Keywords.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. Executives and marketers alike protested, saying, “Our job is to sell software.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Exo B2B

FEBRUARY 20, 2023

It’s hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of content. It’s also a problem for us marketers.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52

Lake One

MAY 14, 2020

It shows the reader is genuinely enjoying the content you’re sharing, and they’re giving their time to act on it—be that with a social share or a subscription to your email list. Research has found that getting target customers to engage with a brand is the top challenge for B2B marketers. Brand Market Share.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. Demand generation is the first step on the journey towards building loyal customers and improving your brand’s reputation along the way. .

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Strategic-IC

JUNE 25, 2019

For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. However, content creation is only the tip of the iceberg. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. Fast forward a year…I check in with customers to see how things are going.

Top of Funnel 71

Top of Funnel Marketing Strategy Marketing & Strategy Planning 71

ClickZ

DECEMBER 9, 2021

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing passive value for your website, which can result in traffic and backlinks far after you may normally expect it from non-evergreen content. Utilize keyword research.

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. When most content marketers think of a blog, they imagine a reverse chronological feed of posts. It’s hard to overstate just how problematic this practice is in content marketing.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81