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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . When buyers explore Hubspot, they most frequently compare it to these 5 tools.

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

The traits and quirks that make you “you” need to evoke the same responses from readers no matter the media. Because a joined-up brand, consistent across channels, gets greater share-of-mind in the market and leads to higher engagement. We don’t want to go on about delivering a “service”. Marketing automation.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Marketing automation&# is a misleading term. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

“I like to combine the art and science of marketing,” she says. John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology. Steve Gershik , B2B consultant and thought leader, is developing some fresh thinking for B2B marketers that I find very compelling.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

While the shows I do with co-host Christopher Penn address front line problems for marketers, the Seth interviews jump up to the 50,000 foot level for the big picture. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. Looking for more fresh marketing insights?

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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately.