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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. PPC Reporting Software and Tools. Allows you to set limits on spending (will automatically pause campaigns when the limit is reached), and also helps manage PPC campaigns.

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Paid Search Basics for B2B Marketers

Launch Marketing

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. What was the CTR? If you’re looking for assistance on marketing initiatives for your organization, contact us today or request a free marketing consultation. Download the Next-Level Marketing eBook!

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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

Contact us to learn more about using research as content. Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. This raw style of video has seen success in some industries like marketing and consulting. Social Media.

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Mobile Marketing Tactics for Business

Sharpspring

Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile. To begin with PPC, you’ll bid on advertising keywords. Whether you serve ads for a special offer or your best piece content, PPC ads can be effective at driving awareness, signups and sales. E-tailing Consultancy). Native ads.

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5 Key Mobile Marketing Tactics for Business

Sharpspring

Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile. To begin with PPC, you’ll bid on advertising keywords. Whether you serve ads for a special offer or your best piece content, PPC ads can be effective at driving awareness, signups and sales. E-tailing Consultancy). Native ads.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

The reason for this may be a number of reasons: The prospect’s buying phase was just in the interest stage, and was not ready to commit to contact submission (and follow up emails and calls). Banner ad message : Download alternate content covering related but different topic, or, offer a free consultation or trial. Retargeting Costs.