Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. All of which brings us back to B2B marketing automation. Peer pressure worked, and there I was.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

SnapApp

MARCH 14, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Market Segmentation And here is worth pausing for a moment.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

ANNUITAS

APRIL 11, 2011

Conference in San Francisco and I’m glad I did. The conference was full of great content and information on the state and the future of B2B Sales. It also allowed me the opportunity to mingle with many great B2B sales people, which is a departure from my norm of usually interacting with B2B Marketers.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. SummitSync was launched just under four years ago with the premise that, in the B2B world, going to trade shows and conferences is a valuable way to meet people face to face. “We

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Both are needed for marketing automation to reach to a wider audience. Marketing automation for micro-businesses is fundamentally different from marketing automation for larger firms.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

chiefmartech

APRIL 4, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? Many martec vendors promote that they have built-in integrations to one or more systems. Out-of-the-box integration: caveat emptor.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Marketing Automation Services 51

Engagio

FEBRUARY 21, 2020

Review the data provided by third party data vendors. I find meeting individually always gives me the best feedback versus putting everyone in a conference room. One of my biggest indicators that an account is a good fit for Engagio is if they have a marketing automation platform. Standardize data. But again, that’s okay!

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

chiefmartech

SEPTEMBER 21, 2018

This would be comparable to the division between Eloqua (B2B) and Responsys (B2C) in Oracle’s portfolio and Pardot (B2B) and Exact Target/Marketing Cloud (B2C) in Salesforce’s portfolio. It’s not too late to join us at the MarTech conference in Boston, October 1-3.

Marketo 82

Marketo Enterprise Management Work Management Marketing Automation Services 82

Engagio

JULY 31, 2017

Vendors typically use one of three methods to collecting this behavioral data to determine intent: analyzing activity on social networks such as scanning posts; analyzing content consumption across a publishing network and analyzing engagement with display advertising across the public Internet.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

LeanData

SEPTEMBER 15, 2015

Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We said Organ, who previously founded Eloqua. Standing out is the goal for every company that has come to San Francisco this week for the annual Dreamforce cloud-computing conference. And we’re not that big of a company.

Lead Scoring 53

Lead Scoring Lead Ranking InsideView Marketing Automation Services 53

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

LeanData

SEPTEMBER 15, 2015

Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We said Organ, who previously founded Eloqua. Standing out is the goal for every company that has come to San Francisco this week for the annual Dreamforce cloud-computing conference. And we’re not that big of a company.

Lead Scoring 40

Lead Scoring Lead Ranking InsideView Account Based Marketing 40

LeanData

SEPTEMBER 15, 2015

Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We said Organ, who previously founded Eloqua. Standing out is the goal for every company that has come to San Francisco this week for the annual Dreamforce cloud-computing conference. And we’re not that big of a company.

Lead Scoring 40

Lead Scoring Lead Ranking InsideView Account Based Marketing 40

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-arounds in the high technology arena. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Marketing/Comm/PR. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Webbiquity

JUNE 14, 2011

It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. . Don’t be boring! Kim Albee , Genoo.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Customer Experience Matrix

MARCH 29, 2016

By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Heinz Marketing

SEPTEMBER 3, 2018

I think, as we record this the day after Urban Meyer got a three-game suspension for some not good stuff going on behind the scenes in the athletic department, but I guess the silver lining for Ohio State this year is those first three games are non-conference games against not very good teams. It was obviously very entertaining.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Work Management B2B Sales 51

thePoint

MAY 25, 2018

a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. Advocates – Marketing can be greatly undervalued within companies. Find a vendor that has the expertise that relates well to your market and the selling process (e.g., in the cadence to the market.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Martech

JULY 26, 2021

I was thinking about the many kinds of activity which fall under the heading “marketing operations.” Being a power user of Marketo or HubSpot, Pardot or Eloqua. As was pointed out at the Mo Pros Summer Camp (see below), marketing operations isn’t a single job. How are marketers tying all this together? Quote of the day.

Paid Content 98

Paid Content Marketing Automation Services Work Management Marketing Management 98

PureB2B

MAY 30, 2022

But, which lead generation strategy are right for you depends on your industry, target market, and what you are trying to sell. You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. What was the spark behind starting the Pedowitz Group — what opportunity did you see in the market? How utilized is marketing automation today?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Lead Liaison

MARCH 1, 2019

Conference attendees were highly attracted to the revolutionary solution for event lead capture. ™ was mentioned in several of the educational sessions and conference panels throughout the week, as well. ™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. This was the first time the company showcased it live.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Heinz Marketing

MAY 7, 2018

Also check out Tableau’s annual conference– a one of kind experience bringing together over 15,000 data enthusiasts worldwide every year. And then as conversions happen, move into your marketing automation platform, and then move into your CRM. Matt Heinz: Mike, how many vendor pitches do you receive every week?

Top of Funnel 46

Top of Funnel Work Management Marketing Management Lead Ranking 46

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But Pardot was also the only major marketing automation competitor without serious outside funding. million, to be exact). If history repeats, ExactTarget may not get the lift it expects.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Conversica

OCTOBER 3, 2018

At the LeadsCon Connect to Convert conference, taking place this week in Boston, Klee will be presenting Pearson’s use of the Admissions Assistant in higher education at a session on the “3 Top Secrets to Empowering Your Hard-Earned Leads to Become Your Money-Paying Customers.” Additional Information.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Customer Experience Matrix

SEPTEMBER 23, 2009

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. Maybe they coincided simply because the big Advertising Week conference is now under way.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Heinz Marketing

MARCH 25, 2019

We met at an inside sales conference years ago when we were both trying to get our businesses rolling. I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. Explaining, “What is marketing automation?” You’re one of the good guys.

Top of Funnel 80

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 80

chiefmartech

AUGUST 14, 2017

So in programming the MarTech conference series , I’ve selfishly tried to avoid my allergy and indulge my addiction. But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46