SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. “The Instead you get, “I am a director and my role is in marketing.”. Everyone does them,” said Sharaf.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Optimization 99

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. Marketing automation remains a bellwether of martech. To me, it’s quintessential marketing software. 66 vendors were added.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” A Forrester WAVE matrix of leading vendors is one. Complex automations. That’s where intent comes in. Precise metrics.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.) Let me be clear.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. This is why we are seeing a surge in CX conferences and events across the United States of America as well as the rest of the world.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Customer Experience Matrix

FEBRUARY 18, 2016

I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 112

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 112

Martech

NOVEMBER 2, 2021

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. Growth through marketing automation and integration.

Marketing Automation Services 123

Marketing Automation Services Marketing Management Automation Account Based Marketing 123

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. co-exhibiting at trade shows and conferences. Banner ads? Host and Exhibit at Live Events.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Martech

OCTOBER 8, 2021

Building an always-on marketing machine. Making the case for marketing technology within your organization. More from the MarTech Conference >> Developing a marketing personality. This is especially important with automated messaging. Snapshot: Marketing automation. Coordination.

Marketing Automation Services 137

Marketing Automation Services Ad Building Brand Identity Branding 137

Martech

SEPTEMBER 24, 2021

.” How to improve marketing ROI with clean data. Soccer leans on a CDP to make its marketing automation more personal. ” Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.

De-duplication 133

De-duplication Marketing Automation Services ROI Aggregators 133

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. I heard at least one vendor say her system worked this way and it's just fine, although I suspect it may have a little more central storage than she described.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Click here to download!

Marketing Automation Services 121

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 121

Customer Experience Matrix

MARCH 16, 2012

And, as the two giants converge, the marketing automation industry stands between them like a mushroom, waiting to be crushed or gobbled up (if giants eat mushrooms). Web site management vendor SDL purchased Alterian last November and sales enablement vendor CallidusCloud bought LeadFormix in January.

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Jackie Walts

DECEMBER 13, 2017

The right vendors act as valued strategic partners and maximize the time of your marketing team. But if your call center, agency or marketing automation platform aren’t doing the job, is it time to make a switch? Here’s some hints on how to replace a critical vendor without losing your mind.

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

Marketing Insider Group

DECEMBER 10, 2020

You can also use the tools to assign items to vendors and designate team members to oversee specific line items. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. ActiveCampaign.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Customer Experience Matrix

OCTOBER 4, 2011

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. The company’s major clients are cable TV systems but it also serves education and other areas.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. ” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. . ” asked Butler. Click here to download!

Marketing Automation Services 110

Marketing Automation Services Touchpoints Word of Mouth Vendors 110

Customer Experience Matrix

APRIL 27, 2017

The contrast was even greater than usual at the company’s annual ICON conference in Phoenix this week. For Infusionsoft managers, the big news was a new product called Propel, which delivers prepackaged programs for business owners who don’t want to get involved in the details of marketing.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

LeanData

NOVEMBER 22, 2022

Your hard-working sales reps hustle to chat with every conference attendee with a pulse. So you count yourself lucky if, at the end of the conference, you fly home with a handful of potential customers and 2,000+ badge scans. For many organizations, conference follow up looks like this: . (1) A lot, it turns out.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. DigiMarCon Digital Marketing Conference. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Marketing Automation Services 89

Marketing Automation Services Work Management CMS Development Marketing Management 89

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Martech

DECEMBER 22, 2021

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. ” Image: Snowflake.

Work Management 117

Work Management Marketing Automation Services Marketing Management Paid Search Agency 117

Martech

OCTOBER 4, 2021

“Site search is a misunderstood capability on our websites,” said Stephen Zakur, CEO at SoloSegment, in his talk at our recent MarTech conference. “As marketers, we often think about listening very closely to our customers, but we do that in kind of obtuse ways. AI as a toolbox AI as automation.

Marketing Automation Services 111

Marketing Automation Services Conference Search Marketing Custom Publishing 111

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. All of which brings us back to B2B marketing automation. Peer pressure worked, and there I was.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. Produce webinars, webcasts, or virtual events for sales, marketing, training, or internal company meetings.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. Of course, I’m generalizing about sets of vendors so there will be individual exceptions.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

LeadSloth

MARCH 8, 2010

Conference in San Francisco. I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

Customer Experience Matrix

JANUARY 6, 2009

Just a brief note to let you know that I'll be giving a Webinar on "How to Get the Most Value from Your Marketing Automation System" on Wednesday, January 14 at 4 p.m. Whether their conferences are simply a way to promote this or have another revenue stream attached, I don't know. Eastern / 1 p.m.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Webinar Metrics Automation 120

Martech

SEPTEMBER 29, 2021

It’s interesting that Validity is saying that since many marketers are suggesting that their peers move away from open rates as a key performance indicator. “In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required).

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Martech

JULY 23, 2021

Some daredevil planners might have found it worth the risk to plan a live event this year, but so many marketers have now pivoted and evolved the virtual event experience that waiting and seeing now appears to be the safe bet. Get your business goals in order first before selecting a tech vendor. Chris Wood, Editor. WordPress 5.8

Paid Content 123

Paid Content CMS Development Enterprise Management Marketing Automation Services 123