TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Strategic-IC

JUNE 28, 2019

Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? But just like footprints in the snow, not all intent data is the same. Related: Different Types of Intent Data. Unknown data.

Intent Data 76

Intent Data Intent Classified Ads Marketing Automation Services 76

Aberdeen

JULY 8, 2019

We’re tasked with generating real business results and with so many companies vying for buyer attention, it’s tougher than ever to break through. That’s why product demos can be so effective for field marketers. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Aberdeen

JANUARY 16, 2019

Want to schedule a Marketing Playbook demo?”. Hyper-personalization with Buyer Intent Data. By creating a Live Enrichment Infrastructure, he enabled the dynamic injection of rich data from third-party APIs and his lead-scoring model into his homepage(s). And according to Cabane, his company’s dynamic homepage has 4.5

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. billion possible variations.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

AUGUST 29, 2019

With third-party intent data , you can gain insights into your ideal audience that improves marketing effectiveness before, during, and after the event. How Intent Data Impacts Event Marketing. Intent data is most often associated with account-based marketing. The post Want More from Event Marketing?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Aberdeen

JUNE 4, 2019

By using intent data effectively, you can maximize ad performance and drive business results. There are three specific ways that intent data can increase ad performance and keep you from wasting marketing resources. You want to attract in-market companies to your website in the most efficient way possible.

Intent Data 40

Intent Data Paid Search Agency Intent Clickthrough 40

Madison Logic

OCTOBER 26, 2023

As more companies look to reinvent their business model by adopting new technologies and developing a larger online presence, they’re showing increased interest in fintech solutions to stay competitive. Our data indicates a 6% increase in research for fintech-related content among those in the Insurance industry.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing?

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Zoominfo

JULY 25, 2023

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

FEBRUARY 9, 2023

As a sales leader, you’ll primarily be interested in Buying Intent data as the newest B2B data source. What is B2B data? B2B data is defined as any relevant information about your prospects or other businesses. You need a B2B data provider to help you access trustworthy firmographic data.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. For those in the back – what is intent data?

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data?

Intent Data 20

Intent Data Intent Bombora Dwell 20

Aberdeen

FEBRUARY 7, 2019

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Intent data intelligence helped Mitel segment their audience around those emerging cloud-based themes.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

SalesIntel

AUGUST 15, 2022

Defining Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) for your company can be achieved through a collaboration between sales and marketing. Schedule Your SalesIntel Demo. Schedule Your SalesIntel Demo. Schedule Your SalesIntel Demo. Schedule Your SalesIntel Demo. What is an SQL? Why SQLs Matter.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads High Quality Lead 52

Aberdeen

JUNE 11, 2019

It’s easy to mask bad data problems by going through the motions in marketing and sales. But when it comes down to results, seeing a return on marketing investments and driving sales success requires a foundation of strong data. The right approach to intent data can get you the results you need.

Intent Data 40

Intent Data Purchase Intent Paid Search Agency Intent 40

Madison Logic

MARCH 6, 2024

Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Binary Demand

MARCH 26, 2024

This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition. Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

SalesIntel

JUNE 28, 2022

Firmographic data is the demographics of companies. They include information like company size, annual revenue, location and industry. With the segmentations, they can craft a targeted list of prospects using the company location(s), employee size, industry, and annual revenue. Technographic data .

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

SalesIntel

AUGUST 2, 2021

This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell. Buyer intent data includes indications that suggest a prospective consumer is interested in purchasing. Adding the Intent Data to Buyers Journey. Request Demo.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Aberdeen

SEPTEMBER 6, 2019

This is why intent data is so crucial – by placing ads at the right time in front of the right people, potential prospects can become familiar enough with your brand to prefer it over others. Then, you send out a newsletter that asks the client to sign up for a product demo. Foot-in-the-Door Effect.

Intent 63

Intent Effectiveness Paid Search Agency Intent Data 63

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? The problem?

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Intent Data Intent Lead Ranking Bombora 314

Aberdeen

AUGUST 26, 2019

Here are a few Salesforce mistakes that could cause you to lose opportunities (and how to fix them with intent data ). This shift ensures that submissions for content downloads and demo requests automatically create lead entries in your CRM to begin qualifying the prospect for sales.

Intent Signal 40

Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Firmographics: These details encompass various aspects of a business entity, including industry type, company size, location, revenue, and organizational structure.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

PureB2B

APRIL 19, 2022

Prospective clients not only want top-of-the-line service from their B2B partners, but they also demand an outstanding experience through and through—from discovery to beyond the purchase stage. B2B intent data aims to help businesses provide such experiences by aligning their marketing efforts with the prospect’s current objectives.

Intent Data 62

Intent Data Intent Work Management Optimization 62

Terminus

DECEMBER 13, 2019

The challenge for GTreasury was to identify large enterprise companies within a very specific revenue range who historically tracked cash inflow and outflow with internal, siloed spreadsheets. From there, GTreasury could then determine which accounts needed more brand awareness activities versus those who needed acceleration activities.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

SalesIntel

AUGUST 31, 2021

The reason being is that it’s quite challenging to distinguish between the intent of an individual from the intent of a company. In fact, that’s the core reason why the intent data provided by some companies performs far better than others. Even the best strategies backed by poor data are bound to fail.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Account Based Marketing 52

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. It isn’t uncommon for ZoomInfo customers to dial a prospect only to find they have left the company a year ago.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Only B2B

MAY 29, 2024

Through a collaborative effort, lead scoring provides an efficient framework for identifying the purchase intent, and sales-qualified leads. For instance, a lead with a job title of “CFO” at a large enterprise might score higher than a “Marketing Assistant” at a small company.

Lead Ranking 77

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 77

SalesIntel

APRIL 16, 2021

Sitting on a huge pile of data, but don’t know what to do with it? The right use of data is important for B2B companies to develop a foolproof go-to-market plan. No company works without data, and it’s equally important to understand how to use it to launch targeted marketing campaigns and achieve sales success.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Madison Logic

FEBRUARY 28, 2024

Each account shares similar characteristics, such as the same business challenges, similar buyer personas, and company size, that the customized marketing strategy will appeal to and lead down the sales funnel. Intent data is key to identifying in-market accounts based on their online research and content consumption behavior.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Aberdeen

MAY 3, 2019

For sales, that means that the lead is ready to make a purchase decision and they have a chance to close the deal. But many MQLs aren’t actually showing purchase intent. Instead, you have a system of scoring for things like content downloads, website visits, and demo requests that may not accurately predict intent.

Top of Funnel 40

Top of Funnel Lead Ranking Marketing Qualified Leads Intent Data 40

Albacross

JANUARY 13, 2021

Intent data helps overcome that issue. Intent data is information collected about a company’s digital activity to provide insight into their buying intent and research behaviour. For sales, it helps Reps understand the when, how and why a prospect is looking to purchase. What is an intent lead?

Intent Leads 52

Intent Leads Ideal Customer Profiles Intent Lead Ranking 52