Hubspot

MAY 24, 2017

Though there are many advantages to having complete control over your content, it doesn't always work well to build trust with your audience because it isn't "peer reviewed". These days, the phrase "content is king" still holds true (to an extent). No longer is it about having content in spades, it's all about quality.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Huptech Web

OCTOBER 6, 2023

It is often unrelated to official brand or company communications. The concept of UGC is unfiltered, honest, and straight from the horse’s mouth. E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC. Guess what, you’re rockin’ that User-Generated Content (UGC) vibe!

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. By 2021 the dental industry is projected to be worth around $36.8 That’s a lot of teeth for the tooth fairy. But it’s 2018 and more likely than not, your audience is on social.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Optinmonster

FEBRUARY 15, 2024

By showing them how much their peers love your products. In other words, they make choices based on the behavior and opinions of their peers. If that definition sounds like peer pressure, you’re not too off-base. However, social proof isn’t a type of bullying like peer pressure can be.

Social Marketing 111

Social Marketing Examples Peer-to-peer Case Studies 111

Hubspot

APRIL 5, 2021

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available. And P2P marketing, a form of word-of-mouth marketing , isn't new.

P2P 96

P2P Peer-to-peer Budget Programs Word of Mouth 96

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I Or is this just creepy? We sure as hell don’t lack for information at this point.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Zoominfo

AUGUST 27, 2018

It removes all bias from the equation and offers thoughts and opinions other customers can relate to and trust. And, research shows UGC is far more effective at building trust than traditional marketing content ( source ): Two-thirds of consumers say they trust customer opinions posted online. We say, embrace user-generated content.

User-Generated Content 221

User-Generated Content Generation Zoominfo Peer-to-peer 221

Heinz Marketing

AUGUST 5, 2019

We were thrilled this last time to talk to Mark Nardone , Executive Vice President at PAN Communications. We are calling this one “ The State of B2B Content: What’s Working, Failing & What’s Next “ We were honored to partner with PAN Communications on their well known and regarded annual Content Fitness Report.

Top of Funnel 61

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 61

Single Grain

APRIL 7, 2023

Brand advocates help humanize your company and provide positive word-of-mouth publicity to help your business connect with your prospects. Brand ambassador programs are marketing campaigns to help you spread your company’s identity in the market using words and actions. Let’s begin!

Budget Programs 52

Budget Programs Brand Identity Branding Word of Mouth 52

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

FEBRUARY 5, 2020

But in doing so, you also keep them hidden from your customers and the wider community. We hope that by opting for openness over secrecy, more large enterprises will do likewise and we’ll regain some of the sense of community and collaboration we loved so much when we were startups. And the whole industry grows better. Ok, here goes.

Enterprise Management 99

Enterprise Management Hubspot Lead Ranking Sales Management 99

Valasys

DECEMBER 10, 2018

A customer advocate or also called a brand advocate is a customer that talks in favor of your company or product and then gives a positive word-of-mouth message to their network of colleagues and friends. A B2B prospect looks to the opinions of their peers and colleagues when searching for information on a vendor’s services.

Enterprise Management 58

Enterprise Management Marketing Management Planning Word of Mouth 58

Golden Spiral

DECEMBER 13, 2018

Word-of-Mouth Marketing) to learn about companies, products, and services, but now we rely on online reviews, and their prevalence across the Internet has naturally made them part of our decision-making process. Why are you talking about online reviews? You’re correct. Consumers used to rely on W.O.M.M. Online Review Websites.

Peer-to-peer 96

Peer-to-peer Paid Search Agency Companies Ideal Customer Profiles 96

FMG Suite

JUNE 14, 2019

On social media , in guest blogs , or at community events , talk about: The importance of a financial advisor (including what role an advisor plays and what they do). On social media , in guest blogs , or at community events , talk about: The importance of a financial advisor (including what role an advisor plays and what they do).

Peer-to-peer 49

Peer-to-peer Ad brokers Word of Mouth Validation 49

Single Grain

SEPTEMBER 23, 2019

Podcasting is one of the most unique mediums to reach your audience in the most human way. People can listen to you while working, driving, walking, etc., which is rarely possible with any other medium. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to win the hearts of the people.

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Hubspot

JULY 27, 2018

The independence, autonomy, flexibility, and unlimited financial potential are all incredibly inviting, especially for employees who are tired of their mundane work environment. But, there’s still some mystery surrounding the enigmatic career choice. As a freelancer, how do you make money? Where do you find work or jobs? What would your niche be?

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Convince & Convert

JULY 14, 2010

Truer words could not be spoken and your results may be reflecting a message that is contrary to your organization’s mission and self-image. A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). What matters to the CEO is her/his vision – no more and no less. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

In other words, how accurate does it need to be? She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157

Martech Advisor

DECEMBER 11, 2019

Marketers have been using social media to build brand awareness and engage audiences in meaningful conversations for years now. Driving sales is often a fuzzy goal when using social media for business. In this article, we’ll look at why you need social media to promote your business and how to ensure it boosts sales in 2020.

Top of Funnel 97

Top of Funnel Social Media Media CMS Development 97

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Learn More: Your MarTech Strategy Requires Earned Media Management.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He knows what kind of copy converts and speaks to people. That’s why we hired him. He is doing masterful work out there. So, check those things out.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He knows what kind of copy converts and speaks to people. That’s why we hired him. He is doing masterful work out there. So, check those things out.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Online Marketing Institute

OCTOBER 1, 2010

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. Less than seductive technology. I have found this to be a poor comparison.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

SocialPilot

APRIL 13, 2024

Their widespread adoption is a testament to humanity’s innate desire for connection and community. Among its many advantages, the ability to network beyond geographical confines through instant communication stands out. Here, users can connect with peers, potential employers, and industry specialists. And guess what?

Social Media 93

Social Media Media Paid Search Agency Enterprise Management 93

Single Grain

APRIL 28, 2020

Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). Click here to get instant access to the masterclass. The 31 Best Digital Marketing Campaigns You Can Swipe. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Heinz Marketing

DECEMBER 14, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 129

Sales Management Top of Funnel Work Management Peer-to-peer 129

Convince & Convert

SEPTEMBER 2, 2010

Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I love change.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. But the communication lines do need to be in place so that when brilliance is spoken, you are listening. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Interaction.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Hubspot

APRIL 20, 2015

Instead, this post is simply an exploration into how public opinion around marijuana has changed over the years and how it continues to change. Whether it’s for health or pleasure, using marijuana tends to get a bad rap. And that’s a major hurdle that marketers in the cannabis industry need to overcome in order to be successful.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Convince & Convert

SEPTEMBER 20, 2010

In his own, story-filled way, he emphasized the point that we are in a period of unusual communication change and upheaval, not unlike the 1920s and the invention of radio. But he also made the point that counter to popular opinion, change doesn’t occur gradually, it occurs with sudden, breathtaking swiftness. Trust takes time.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145