Communities, Marketing, RSS and Tagging

Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. To make content marketing work, marketers and writers need to be generating content on a regular basis. Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. Content Creation Tools.

Paid Search Agency

Paid Search Agency B2B Marketing Tools Content Marketing

What social media tasks to automate and what to personalize

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

Social Media

Social Media Marketing Attribution Automation Personalization

Scoop.it Enterprise: The Alternative to Google+ Communities

Scoop.it

APRIL 4, 2019

Almost half of US internet users never visited Google+ as of 2018, and Google+ held less than 0.3% of social network market share in the UK. Private Google+ communities. The Advantage of Private Google+ Communities. You can add important sources through RSS feeds and social media monitoring. The reason? With Scoop.it

Enterprise Management

Enterprise Management Communities Top of Funnel Google

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Reach New Audiences and Grow Revenue by Publishing News on MSN

RebelMouse

NOVEMBER 19, 2023

That's why we want to set you up for success starting with optimized RSS Feeds. A function in the RSS Feed that maps content to MSN categories. Regular Feed: Publishing Requirements and RSS Development CONTENT SOURCE If you have a dedicated section for MSN, we can use that as a base. CPM High $2.70 $2,700.00 $54,000.00 $135,000.00

Cost Per Thousand

Cost Per Thousand CPM Industry CMS RSS

Cheap and Free Alternatives to Content Marketing Conferences

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. So, if you find yourself without that Xb ox marketing conference you absolutely need , then it might be time to start looking into other options. Content marketing. Email marketing.

Conference

Conference Content Marketing Top of Funnel Planning

10 Helpful Uses of RSS Feeds for Marketing

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think.

RSS

RSS Paid Search Agency Blogger Youtube

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. You can follow any responses to this entry through the RSS 2.0

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Good luck in your email marketing selection process! Slides can be seen below. Good question!

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

WordPress Plugins for Marketers (click to zoom) Note: Only WordPress.org (the free, host-it-yourself version of WordPress) allows for plugins. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. You can follow any responses to this entry through the RSS 2.0 Let us know! United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Social Media Automation Rules No Brand Should Break

Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? You still need to check in on messages and your community. They sound like generic marketing messages that could be directed at anyone. Automate Your RSS Feeds.

Social Media

Social Media Rules Automation Media

How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups. Click To Tweet.

Brand Identity

Brand Identity Branding FAQ Content

8 tips for writing a clear, effective social media manager job description

Sprout Social

JANUARY 24, 2022

Social media management and digital marketing is not a one-person job! You need someone capable of both building community and managing escalation or crisis communication when it matters most. Behind every post there’s strategic work, data analysis, editing, community management and more. Digital marketing.

Social Media

Social Media Work Management Marketing Management Tips

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent.

Planning

Planning Email Marketing Work Management Marketing Management

Video Marketing Best Practices

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing

Video Marketing Practices Top of Funnel Work Management

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&#

Planning

Planning Work Management Marketing Management Marketing Budget Creation

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. You can follow any responses to this entry through the RSS 2.0

Creativity

Creativity Planning Work Management Marketing Management

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media

Social Media Communities Wiki Work Management

7 of the Best Blogging Platforms for 2019

Hubspot

APRIL 12, 2019

Additionally, Squarespace offers some other robust marketing tools that can help you increase your reach and refine your content strategy, like email campaigns, SEO features, analytics, and lead capture features. Wix is one of the most versatile blogging platforms on the market. G2 Rating : 4.3/5.0 6,808 Reviews). G2 Rating : 4.2/5.0

CMS Development

CMS Development Best Practices Lead Ranking Template

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”.

Planning

Planning Work Management Marketing Management Effectiveness

10 Emerging Social Media Tools to Try in 2023

Valasys

FEBRUARY 20, 2023

Businesses need to narrow down what they need to increase their ROI on social media and measure their marketing efforts. Social media marketers need to stay on top of marketing trends , grow brands, promote blog posts, streamline workflows, and collaborate with teams to curate content on the fly.

Social Media

Social Media Paid Content Budget Programs Enterprise Management

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Building B2B Online Communities - Insights from the Online Community Unconference | Business.com's B2B Online Marketing Blog

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities

Communities Online Marketing B2B Marketing Paid Search Agency

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning

Planning Work Management B2B Marketing Marketing Management

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

How to Fix a “Broken Brand” with Social

Convince & Convert

SEPTEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Tampa Bay is not a traditional hockey market, so the Lightning have to work a little harder to get people in the building. The Lightning were the first team to add RFID tags to their jerseys for season ticket holders.

Brand Identity

Brand Identity Branding Social Media Skype

Three steps for B2B marketers to build a personal social media presence

Chris Koch

JUNE 26, 2009

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. My job is to learn about how to become a better B2B marketer and to share what I learn with others.

Social Media

Social Media Social Marketing B2B Marketing Personalization

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

Planning

Planning Email Marketing Work Management Marketing Management

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Communicate Good blog post, Invisible Branding. United States License.

Work Management

Work Management Planning Marketing Management Advertisements

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

They offer them because the market for talent is fierce. The best marketing ends up being what the employees tell their friends about their companies. You can follow any responses to this entry through the RSS 2.0 link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media

Social Media Social Marketing B2B Marketing Paid Search Agency

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Type of Marketer Are You? They read about marketing, they talk about marketing outside work, they go to events and try to educate themselves. This bunch sees marketing only as a job.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark

Advertising Benchmark Work Management Marketing Management Planning

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

MARCH 31, 2020

sharing, tagging, etc.). Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach. For a more in-depth understanding of their rules, access their Community Guidelines.

Social Media

Social Media Media Rules Guidelines

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) You can follow any responses to this entry through the RSS 2.0

Planning

Planning Work Management Marketing Automation Services Marketing Management

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner

Gartner Planning Work Management Marketing Management

what's your marketing approach?

The Effective Marketer

JULY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

More Free Marketing Training

The Effective Marketer

SEPTEMBER 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. You can follow any responses to this entry through the RSS 2.0

Training

Training Planning Work Management Marketing Management

5 Ways to Use Social Media in Marketing Automation

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ?

Marketing Automation Services

Marketing Automation Services Social Media Marketing Automation Social Marketing

Should B2B Companies Invest in Content Marketing Tools?

What social media tasks to automate and what to personalize

Webinars

Trending Sources

Scoop.it Enterprise: The Alternative to Google+ Communities

Webinars

Reach New Audiences and Grow Revenue by Publishing News on MSN

Cheap and Free Alternatives to Content Marketing Conferences

10 Helpful Uses of RSS Feeds for Marketing

Marketing Charts and Trends « The Effective Marketer

Choosing an Email Marketing Software « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

WordPress Plugins for Marketers

Social Media Automation Rules No Brand Should Break

How to Turn Brand Monitoring Into Content Assets

8 tips for writing a clear, effective social media manager job description

The Science of Email Marketing « The Effective Marketer

Video Marketing Best Practices

B2B Marketers Hold Off on Killing Traditional Media

Why Sales and Marketing Don't Get Along « The Effective Marketer

What Makes a Great Creative Brief? « The Effective Marketer

Nuggets from Social Media workshops as of late. : Community Group Therapy

7 of the Best Blogging Platforms for 2019

Marketing By Objectives « The Effective Marketer

10 Emerging Social Media Tools to Try in 2023

More Free Marketing Knowledge

Building B2B Online Communities - Insights from the Online Community Unconference | Business.com's B2B Online Marketing Blog

B2B Marketing Summit Shows Old Problems Persist

The Rise of the Content Marketer « The Effective Marketer

Marketing Automation Monday is Here!

How to Fix a “Broken Brand” with Social

Three steps for B2B marketers to build a personal social media presence

What Trigonometry Has to Do With Marketing?

Aberdeen Shows How to Do Email Marketing Right

The Opposite of Advertising « The Effective Marketer

Best Companies Don't Need Marketing

7 Common B2B Social Media Marketing Mistakes

How Everybody Wins with HubSpot's Funding « The Effective Marketer

What Type of Marketer Are You?

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Challenges in Adoption of Marketing Technology « The Effective.

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Taming Your Brand Mascot « The Effective Marketer

Suit over Gartner's Magic Quadrant Big Marketing Ploy

what's your marketing approach?

More Free Marketing Training

5 Ways to Use Social Media in Marketing Automation

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