How a 95-year-old publishing company mastered TikTok for 7X book sales
ClickZ
JULY 7, 2022
Penguin Random House Associate Director of Social Media Alyssa Castaneda, and Associate Director of Digital and Social Media Marketing Felicity Vallence share their own story of TikTok success, breaking down their strategy, the role of influencers, and scaling this success across multiple teams. Building an Audience on TikTok.
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