PureB2B

MAY 30, 2022

Obviously, there is some intense concern among businesses that the new GDPR requirements could be the end of B2B marketing as we know it. Based on the section of the regulation quoted above, GDPR essentially prohibits cold-call emails. Seemingly, this requirement puts B2B marketers in a tough position.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

BenchmarkONE

AUGUST 10, 2022

It’s rare for an agency to reach out to prospective customers cold, but there may be local customers who need your services and would rather work with someone in their community. We all know that cold calling can be a nightmare, but there are ways to do it right. Diversify Spend with Offline Ads. Consider an Unconference.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Zoominfo

FEBRUARY 25, 2021

Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Examples of outbound prospecting include email outreach, social selling, and cold calling. Inbound Marketing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Champion Communications

OCTOBER 12, 2021

The panelists all agreed that they would be more receptive or only receptive to such relationships from a business that they had visibility of, had been recommended, or that had seen in association with other relevant businesses. Kerry says that she does pay attention to things she gets sent via direct marketing, but it has to be trusted. “If

Branding 62

Branding Brand Identity B2B B2B Thought Leadership 62

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The key is message relevance and program execution. Be relevant with each e-mail message. but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

PureB2B

MAY 30, 2022

Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. Can we still purchase B2B data? Luckily, the answer to those questions is yes.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. Can we still purchase B2B data? Luckily, the answer to those questions is yes.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Zoominfo

FEBRUARY 25, 2021

Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Examples of outbound prospecting include email outreach, social selling , and cold calling.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Unbound B2B

JANUARY 10, 2023

Such companies do this by performing a wide range of lead generation activities, including cold calling and product or service promotion for your company. Ensure your lead generation company has the resources and technology to find relevant information on your potential leads. Do you have a small company with limited resources?

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

markempa

JUNE 29, 2007

As we all know, tech buyers are a notoriously tough crowd to cold call. Sherpas findings contradict the "calling doesnt work" line weve heard for years. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.,

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Hubspot

DECEMBER 12, 2019

In this section, we’ll unpack nine common types of consulting practices, any relevant niche opportunities that fall under them, and what your career in these respective trades may look like. You can market your business in a wide variety of ways: Blogging. Social media marketing. Cold calling and emailing.

Consulting 78

Consulting Enterprise Management Work Management Marketing Management 78

markempa

APRIL 19, 2007

Buyers want to know you understand them and that you’re relevant to their specific needs. Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6 Buyers want to know you understand them and that you’re relevant to their specific needs.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 8, 2007

David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

MarketJoy

JUNE 25, 2018

It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Putting straightforwardly, it is carried out in traditional forms; as in print ads, cold-calling, cold emailing, and television ads. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

markempa

OCTOBER 11, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

FEBRUARY 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

DECEMBER 7, 2006

I had the chance to interview Michael Webb, founder of Sales Performance Consultants and an expert on sales process improvement on his excellent book, Sales and Marketing the Six Sigma Way. Michael gives some great input on how sales and marketing can use the six sigma process to create better sales and marketing results.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 21, 2006

Connect sales and marketing metrics together. Create content thats relevant for each stage of the buying cycle. Connect sales and marketing metrics together. Create content thats relevant for each stage of the buying cycle. Focus on the data points you REALLY need to measure in your CRM. Is your value proposition clear?

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

JULY 9, 2007

This is why I think marketers should hold back and nurture early stage leads ( with a human touch ) on behalf of their sales team. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable leads - regardless of their timing to purchase - until they are sales ready.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

JUNE 13, 2007

First, they may indicate the status quo in an organization is changing and secondly, they can contribute to the development of timely and relevant sales and marketing messaging. Relevance is one of the most difficult things to achieve with lead generation programs but trigger events can help a great deal.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 16, 2006

The key is that you need to listen first, ask the right questions, participate and be relevant. David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog. He features my recent book launch as a direct to consumer news release case example.

PR 120

PR Lead Generation Rules Generation 120

markempa

AUGUST 23, 2006

During each call your goal is to be a trusted advisor, and not simply focused on whether they are ready to buy. Can you send them other relevant and educational content? Ask why they downloaded the white paper. What questions were they hoping to get answered and how else could you be helpful?

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Hinge Marketing

NOVEMBER 12, 2015

This is the best time to suggest relevant services and educate them about the breadth of your firm’s capabilities. High-growth firms use a variety of marketing techniques to generate leads, including public relations, direct marketing, cold calls, tradeshows and newsletters.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

markempa

NOVEMBER 10, 2005

Relevant content is key. You have given me useful and relevant ideas around this issue. Relevant content is key. You have given me useful and relevant ideas around this issue. Will your solution really work for them? Budget: Can I afford it? Vision: Will buying from you make a difference? Is it going to be successful?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

JUNE 14, 2006

And interestingly, those who do have good, relevant content lock it up behind registration pages. Ardath Albee over at the Marketing Interactions Blog has some great thoughts on this too. What most companies lack is thought-leading content that addresses needs of people who are in the early stages of their buying process.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 13, 2006

Sales content is most relevant in the later stages of the buying process. Sales content is most relevant in the later stages of the buying process. An excellent way to reach people early is by developing thought-leading content. Yet most companies lack thought provoking, educational content; instead, they emphasize sales content.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

MAY 18, 2007

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Do your lead generation messaging align with your target audiences needs?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JANUARY 19, 2006

Is your lead generation strategy tailored, relevant and meaningful to each person involved in the buying process? Is your lead generation strategy tailored, relevant and meaningful to each person involved in the buying process? Do you rely on a minimum of tactics, maybe to save a dollar? Or do you proceed with a strong and stable base?

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 23, 2005

Dont for get your audience wants information that is relevant and meaningful. Relevant Content - a catalyst for big attendance High quality content can dramatically build webinar attendance. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

APRIL 18, 2005

Lead nurturing keeps the conversation going with relevant and meaningful personal touches regardless of their timing to buy. Lead nurturing keeps the conversation going with relevant and meaningful personal touches regardless of their timing to buy.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120