article thumbnail

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads?

SalesGrape

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? However, telemarketing still remains a popular and effective method to connect with potential customers. However, telemarketing still remains a popular and effective method to connect with potential customers.

article thumbnail

How B2B Telemarketing Can Yield Super ROI for You

Televerde

One way to check all three off your list is through B2B telemarketing. Learn how to use a B2B telemarketing strategy to boost your marketing ROI. Key Takeaways: B2B telemarketing helps businesses find qualified leads to improve the conversion rate of their nurturing strategies. What Is B2B Telemarketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

As Google mutates, our search consultants’ moods have become unpredictable as they fight against extinction (true story: ‘Crazy Pete Winter’ was once a balanced individual with a keen eye for a keyword). RIP TELEMARKETING. In January 2012 we strangled telemarketing with its own phone cable. Trust us or die. RIP PAY PER CLICK.

article thumbnail

Steal This Technique for Your Next Sales Email

The Point

and “Call me for a free 10-minute consultation”. is more effective than: “Call me to discuss how we can help.”. The less you put the onus on the reader to decide why he/she should click or call, the better. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond.

article thumbnail

B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Telemarketing, as Xerox shows, is still a.

article thumbnail

B2B Lead Generation Blog: Cold Calling Tips for the complex sale

markempa

« Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling.

article thumbnail

B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.