PathFactory

JULY 8, 2019

In fact, I invite you to stare at the feeble webinar landing pages below. Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about. But I do have data that shows great webinar topics can boost attendees by a factor of 12.2x.

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Convince & Convert

JULY 24, 2011

This Summit’s focus is to empower you to implement successful Facebook marketing tactics , track and measure your Facebook ROI , and see how successful Facebook campaigns were executed. If you sign up soon, you’ll save 50% on the registration fee , giving you a per-Webinar price of something like $16. For Mari Smith?

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Especially now that events are more accessible than ever with low-cost or free registration.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. We’ll talk more about segmenting your emails in just a bit.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Hubspot

JUNE 16, 2017

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. Prior to this first cupcake encounter, we would use iPads as an incentive to promote our webinars. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” But winning cupcakes?

Co-Registration 78

Co-Registration Paid Search Agency Banner Ads Webinar Metrics 78

Top Rank Marketing

AUGUST 14, 2023

For example, if you want to learn how to succeed in B2B with unconventional marketing tactics, why not learn from someone like Joe Pulizzi – founder of Content Marketing Institute/Content Marketing World and The Tilt/Creator Economy Expo – both of which have been so successful, they’ve been acquired. The list goes on.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Vidyard

MAY 6, 2015

That’s where webinars come in. Webinars are a simple, cost-effective way to have a great discussion with a large audience from the comfort of your home or office. This is great news for anyone who enjoys a good webinar. Is your webinar focusing on how different fertilizers work on different types of grass?

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Top Rank Marketing

SEPTEMBER 6, 2023

Ahava: I love that you need to put on a co-persona hat. B2C marketing is intricate and complex also, and my expertise is in healthcare, so certainly there’s a co-persona usually, as a caregiver or a doctor when you’re talking about that. Ahava Leibtag: Thank you so much for having me here. So let’s get right into it.

B2B Marketing 83

B2B Marketing B2B Co-Registration Conference 83

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? Now is the time to try something new, like a different platform or strategy, and focus on driving engagement. Read More: How Are Marketing Leaders Making the Most of Virtual Events? ].

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Capstone Insights

OCTOBER 4, 2017

Specific tactic performance benchmark: Currently, many vendors provide benchmarks on email open, click-throughs, form submission, and the like. This makes the benchmarks more meaningful, but at the end of the day it really doesn’t provide information that informs strategy. Co-Founder and Editor. Jay Famico.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. We’ll talk more about segmenting your emails in just a bit.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Unbounce

MARCH 2, 2020

The design, copy, branding, tactics…they’ve all gotten better, like little Pokémon evolving into—uh—bigger, better-looking Pokémon, I guess. (OK, Strategy, emotion, persuasion, and most importantly—creating a customer-centric landing page. from Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

EveryoneSocial

FEBRUARY 15, 2022

There are a million ways you can go about saving money on paid advertising, but I want to focus on the most impactful strategies. I’ve been a paid search specialist for more than six years, and – using the tactics I’ll discuss in this blog — I’ve helped accounts improve their campaign cost per conversion by as much as 50%!

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

Capstone Insights

OCTOBER 4, 2017

Specific tactic performance benchmark: Currently, many vendors provide benchmarks on email open, click-throughs, form submission, and the like. This makes the benchmarks more meaningful, but at the end of the day it really doesn’t provide information that informs strategy. Co-Founder and Editor. Jay Famico.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Metadata

AUGUST 30, 2021

The foundational knowledge stage is emotionally exhausting, and the launch stage is tactically taxing — and now that’s all effectively behind you. In this stage, you’ll want to go beyond how to use your product and get value from it, to showing them why your product should be central to their overall business strategy. I’m serious.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

The foundational knowledge stage is emotionally exhausting, and the launch stage is tactically taxing — and now that’s all effectively behind you. In this stage, you’ll want to go beyond how to use your product and get value from it, to showing them why your product should be central to their overall business strategy. I’m serious.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. What Are Webinars? What Is Webinar Marketing? What Is Webinar Marketing?

Lead Generation 68

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 68

Hinge Marketing

AUGUST 6, 2019

Webinars drive engagement with your target audience and leads for your marketing organization. In this field guide, business-to-business (B2B) marketers can expect to see: Research on the growing practice of webinars in B2B. Popular webinar platforms, and tools to evaluate. How frequently you should host a webinar.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself. One was organic growth.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Industrial Marketing Today

JANUARY 10, 2011

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Even if you’re not an ExactTarget customer, and even if you’re not in the email space at all, it’s a heck of a good conference. I’m doing a session on Killer Integration of Facebook and Email.

Social Media 127

Social Media Media Blogger Co-Registration 127

The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Let me show you how you would do a webinar registration without a form. So, basically, it can double the number of conversions by simplifying the webinar registration.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

JUNE 6, 2011

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. We outlined key trends and best practices, as well as several strategic recommendations about which social media efforts should be included in event promotion strategies.

Social Media 28

Social Media Promotion Co-Registration Media 28

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Let me show you how you would do a webinar registration without a form. So, basically, it can double the number of conversions by simplifying the webinar registration.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 4) Create a free, online tool or resource and have users sign up with their email address. 5) Add a QR code to your print marketing collateral that people can scan to opt in to your email database. White-hat tactics only, please! ;-).

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Optinmonster

APRIL 4, 2024

Before we get into the strategies for generating eCommerce leads, let’s discuss what a lead is, and how you work out who your leads are. As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them. Subscribe to your blog or newsletter. Who Are Your Leads?

eCommerce 71

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 71

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime?

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime? Then, on top of that, adjust the supporting tactics?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

BenchmarkONE

NOVEMBER 23, 2018

Today, you’ll learn the strategies behind effective lead generation on social media. We’ll explore both paid and unpaid strategies to find high-quality buyers—mostly in the B2B space, but with techniques that can also work wonders if you’re selling B2C. Strategies to Generate Leads with Social Media. Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Hubspot

OCTOBER 17, 2018

Creative, innovative, and low-cost strategies are used to achieve this growth. If you come up with a game-changing tactic, spread the word. Its entries are a mix of tactical content and great stories, like this one about how Calendly pulled off double-digit growth. Growth Hacking Strategies. What is growth hacking?

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Each of them shared the latest in strategy development, tactics, solutions, and the tech stack. For them, it started as an attempt to try something different when their broad-based inbound strategies were failing. As with any marketing strategy, it’s important to have a solid framework in place before you implement it.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Use a real-time poll to drive social twitter engagement by asking for people’s opinions on a new or key industry topic. So what’s the catch? Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52